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Politics : Stockman Scott's Political Debate Porch -- Ignore unavailable to you. Want to Upgrade?

To: lurqer who wrote (39511)	3/15/2004 11:21:30 AM
From: stockman_scott	Respond to of 89467

Message 19917790

To: lurqer who wrote (39511)	3/15/2004 12:23:14 PM
From: Rascal	Respond to of 89467

After youRead this post about the use of the media after Campaign Finance Reform you may feel as optimistic as I do! Message 19917804 Reach and Frequency This concept holds that to change a target's mind or make a point you must Frequently Reach them with your message. So, if you wanted to convince me to vote for George Bush you must first find a way to reach me and then hit me with the message frequently. Up to now all the agency people were buying their R&F through TV, print ads, posters, flyers, lapel pins, private parties, etc. This is where the ad agency experts spent the HARD money mentioning their particular candidate. We are made aware of Hard money ads when we hear the candidate's voice saying "I'm George Bush and I endorse this." But wow, campaign finance definitions now say the SOFT money can be used to reach voters frequently but may not mention the candidate. Hence all these issue ads. It's the old marketing conundrum of should our money be spent on the Product (Candidate Bush/Tide) or the Issue (Exaggerated, Flawed Bush Policies/Cleanest clothes). So when running a campaign, the Ad Agency must now Total the Hard Money and Soft Money raised and Spend the cash to frequently reach target voters. Everyone thought the Republicans would do better. (Sorry Hans, wrong answer.) Another failed assumption by the Republican Intelligentsia. They had no idea how their Candidate, George W. Bush, and his Mandarins would unite us not divide us. (No pun). We have been frequently reached with very clear messages these past 3 years and they are all on goggle to review! THe Bush ReSelection Committee is backed into a corner by the savvy of American consumers who have been buying Tide for many years! A good title for a book would be: The Unmaking of the pRESIDENT. How the Internet facilitated Transparency for the American Voters. Heads must be rolling and tops blowing in the Rove world. Now the Bush Brain in Karl Rove's head is having problems too. Rascal @TimeLinesTell&CheatingShows.com PS Did you read Frank Rich on the "Retro" tactics still used by big wigs like Trump?http://www.nytimes.com/2004/03/14/arts/14RICH.html