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To: Blue h2o who wrote (112076)	3/31/2004 1:17:23 PM
From: Findit	Read Replies (4) \| Respond to of 208838

EMFP news should help. Anyone in? - Wednesday March 31, 12:58 pm ET NanoMask to be Featured on ET Mall TV Shopping Channel this Week HENDERSON, Nev.--(BUSINESS WIRE)--March 31, 2004-- Emergency Filtration Products Inc. (EFP) (OTCBB: EMFP - News) today announced that its NanoMask is being marketed by ET Mall, a large Taiwanese multimedia consumer goods marketer which integrates five different shopping media (TV, catalogs, newspaper, Web sites and broadcasting) in selling its products. Founded in late 1999, ET Mall is the most profitable and the largest home shopping channel in Taiwan. ET Mall will air a series of 38-minute live promotions of the NanoMask on its TV shopping channel over the next week. Collaborating with one of EFP's Taiwanese sales agents, ET Mall will offer the NanoMask through its TV shopping channel, mail-in catalogs, newspapers, and Internet Web sites and broadcasts. ET Mall's TV shopping channel is seen in Taiwan, certain Chinese markets and select international markets with large ethnic Chinese populations. "Having our NanoMask appear on ET Mall's TV shopping channel is a major step in establishing our brand in Asian markets," said Doug Beplate, president, EFP. "We firmly believe that exposure to ET Mall's audience will be the catalyst to driving our NanoMask business in Taiwan and other Asian markets in 2004." EFP's 2H NanoMask relies on the company's core 2H Technology(TM) filtration system, which utilizes a combination of hydrophobic and hydrophilic filters able to capture and isolate bacterial and viral microorganisms with efficiencies of 99.99%. The filters are composed of top-of-the-line bio-particles. Some filters are also enhanced with a coating of Nano particles that are also employed in EFP's Enviro-Masks, which is currently being offered to the U.S. military. About Emergency Filtration Products Inc. EFP is an air filtration products manufacturer whose technology provides filtration efficiencies of "greater than 99.99% at a particle size of 0.027 microns." Its initial products were developed for the medical market: the Vapor Isolation Valve(TM); RespAide -- a CPR mask used for resuscitation of respiratory/cardiac arrest cases; an A.E.D. prep kit; and the 2H Breathing Circuit Filter. Each has received FDA approval. EFP's 2H NanoMask with 0.027 microns filtration capability relies on the company's core 2H Technology(TM) filtration system, which utilizes a combination of hydrophobic and hydrophilic filters able to capture and isolate bacterial and viral microorganisms with efficiencies of 99.99%. The environmental mask utilizes the company's patented 2H Technology(TM) and Nano-technology to enhance the capture-and-isolation characteristics of the filter media. In addition to filtration products, the company also supplies Superstat, a modified hemostatic collagen, to the medical market and U.S. military for extreme wound care. Forward-Looking Statements This release may contain statements that are forward looking. With the exception of historical information, the matters discussed in this news release are "forward-looking statements," as defined in the Private Securities Litigation Reform Act of 1995, that involve a number of risks and uncertainties. The actual future results of the company could differ significantly from those statements. Specifically, the marketing campaign and promotions discussed above do not guarantee sales of the company's products. Emergency Filtration does not undertake to update forward-looking statements in this news release to reflect actual results of and changes in assumptions or changes in other factors affecting such forward-looking information. -------------------------------------------------------------------------------- Contact: Emergency Filtration Products Inc., Henderson Wendy Harper, 702-558-5164 Fax: 702-567-1893 contactus@emergencyfiltration.com www.emergencyfiltration.com or WPH Consultants Ltd. Investor Relations Philippe Niemetz, 800-477-7570 or 212-344-6464 philippe.niemetz@wphconsultants.com -------------------------------------------------------------------------------- Source: Emergency Filtration Products Inc.