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DoubleClick Signs Sixteen New Clients to Its Web Analytics Solution
Forty-eight SiteAdvance(SM) Installations in Total including Ross-Simons and Fairfield Language Technologies; Twenty Integrated with DoubleClick's Email Marketing Solution
NEW YORK, Apr 12, 2004 /PRNewswire-FirstCall via COMTEX/ --
DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced that it signed sixteen new web analytics clients, bringing the total number of client installations to forty- eight. Significantly, twenty of those clients have elected to integrate the analytics solution with DoubleClick's email marketing solution, DARTMail(R), in order to leverage valuable remarketing opportunities.
Included among DoubleClick's new clients are Fairfield Language Technologies, publisher of Rosetta Stone language-learning software, and Ross- Simons, a leading multi-channel retailer of fine jewelry, tableware, gifts and collectibles. Ross-Simons is also a customer of DoubleClick's Abacus division, a leading data and research provider to the direct marketing industry.
SiteAdvance, a hosted, website measurement and analysis solution designed for online merchants, enables business decision-makers to understand the interaction between marketing programs, site traffic and online transactions, and provides actionable information to users to help them improve their online commerce results.
"We're looking forward to using SiteAdvance to analyze customer behavior, track the effectiveness of our marketing campaigns, and provide a continually improved customer experience on our site," said Tom Adams, CEO, Fairfield Language Technologies.
Cindy Marshall, Vice President of Marketing at Ross-Simons, said, "We are very excited to start using DoubleClick's SiteAdvance product to study our customer behavior, campaign and merchandising analysis, as well as, to understand where prospects are coming from and why they are not purchasing. We expect to see an improvement in our online conversion rate from web analytics."
A unique advantage for SiteAdvance customers is that it is fully integrates with DoubleClick's DARTmail and DART(R) for Advertisers services, providing marketers and agencies with a closed-loop marketing solution that allows users to correlate marketing and site traffic data. Merchants can now automatically retarget customers who have abandoned a shopping cart with a tailored creative based on the customer's onsite behavior.
"We're delighted that Fairfield Language Technologies and Ross-Simons recognize DoubleClick's best-of-breed analytics solution, which is rooted in our company's long history in online marketing and scalable technology," said Nancy Joyce, Vice President and General Manager, Analytics, DoubleClick. "Another major benefit that our solution offers, which clients find very attractive, is the integration with other DoubleClick products. Unlike other analytics solutions today, SiteAdvance is a one-stop shop both for intelligence about how online campaigns impact site traffic, as well as a fully integrated email remarketing solution."
Flagship clients already using DoubleClick for web analytics include Buy.com, Crate and Barrel, Dixon's, Flax Art & Design J. Jill and Verio. For more information on SiteAdvance, please visit www.doubleclick.net.
About DoubleClick Inc.
DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, marketing automation and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 20 offices around the world.
SOURCE DoubleClick Inc.
Jenny Connorton of DoubleClick Inc., +1-212-381-5183,
jconnorton@doubleclick.net
doubleclick.com
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