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Technology Stocks : Atmel - the trend is about to change -- Ignore unavailable to you. Want to Upgrade?

To: tech101 who wrote (13358)	4/13/2004 11:59:01 AM
From: tech101	Read Replies (1) \| Respond to of 13565

Atmel Has Joined EPCglobal to Design Worldwide RFID Standardization for the Supply Chain Management Market Tuesday April 13, 8:00 am ET Atmel Will File Its Own Standard Submission in April HEILBRONN, Germany, April 13 /PRNewswire-FirstCall/ -- Atmel® Corporation (Nasdaq: ATML - News) announced today that its German subsidiary Atmel Germany GmbH has joined the EPCglobal(TM) Hardware Action Group (HAG), which is developing the standard for the next-generation UHF RFID specification. Especially the supply chain management market will benefit from this standard, as it will drastically improve the tracking visibility of goods. Founded in October 2003, EPCglobal is a non-profit joint venture of the standard organizations EAN International(TM) and the Uniform Code Council (UCC(TM)). The worldwide acting group, successor of AutoID/MIT, has more than 180 members, including among others such as Wal-Mart®, Unilever®, Coca-Cola®, the US Department of Defense (DOD), Benetton® and many major RFID solution providers. The UHF RFID standard to be developed will include EPC code numbers stored in a tag. The standard specifies that code numbers will be sent via Internet to an ONS (Object Name Service) database that produces an address. The ONS then can match the EPC to a server providing comprehensive information about the object. This means for supply chain management systems that users will have permanently available, up-to-date tracking information of their goods moving through the retail supply chain. Atmel, a pioneer in the RFID area, provided the industry's first read-only RFID ICs in the late 1980's. Since 1995, Atmel has also been offering the world's most flexible read/write RFID ICs. Today, Atmel is a key player for low-frequency-based 125 kHz RFID ICs for access control systems. The portfolio also includes ICs addressing the 13.56 MHz, UHF and Microwave frequency range. Atmel has outstanding expertise in UHF RFID link concepts, design knowledge and ultra low power technology, and will bring this expertise to the EPCglobal group to achieve a worldwide accepted, interoperable EPC standard for ultra-high frequency RFID technology. "We are excited to announce that Atmel will shortly submit a proposal for the standard," said Michael Fislage, Atmel's RFID Marketing Manager. "This proposal will address the requirements and performance needs of the retailers and manufacturers implementing EPC in the supply chain, and will provide EPCglobal users interoperability, read/write field programmability, unique performance and global use." Footnote AutoID/MIT = The Auto-ID Center is an academic research project headquartered at the Massachusetts Institute of Technology (MIT) with labs at five leading research universities around the globe. DOD = US Department of Defense EPC = Electronic Product Code ONS = Object Name Service HAG = EPC's Hardware Action Group RFID = Radio Frequency IDentification UCC = Uniform Code Council UHF = Ultra High Frequency (860-960 MHz)