To: Johnny Canuck who wrote (41109 ) 4/24/2004 12:34:45 AM From: Johnny Canuck Respond to of 69967 RF Micro Refocuses Online staff -- Electronic News, 4/20/2004 With plans to exceed $1 billion in revenue by 2007, RF Micro Devices Inc. today announced it is refocusing its business around three units. Advertisement Each of the units -- cellular, wireless connectivity and infrastructure, which RF Micro says combined will contribute $6 billion to the industry in the next three years -- will report to President and CEO Bob Bruggeworth. "As we begin our fiscal 2005, our realignment around these three core business units demonstrates our commitment to growth in each of our markets, and more closely aligns our product development and marketing efforts with our customers and their end markets," Bruggeworth said in a statement. "We will continue to invest in the assets and resources necessary to grow in each of our core markets, and we forecast these investments will enable the company to exceed one billion dollars in revenue within three years." The cellular business unit is focused on RF Micro's power amplifier (PA) products, small signal devices and transceiver solutions for air interface standards, including GSM/GPRS and CDMA, and will rely heavily on its Polaris Total Radio transceiver line. The company expects Polaris, which is ramping into production now, to increase its overall dollar content in cellular applications. With its entry into the transceiver market, RF Micro said it effectively doubles its total addressable market in handsets to approximately $2.5 billion by combining the $1.2 billion to $1.3 billion market for transceivers for GSM/GPRS cellular handsets with the $1.2 billion to $1.3 billion market for cellular PAs. RF Micro said it intends to leverage its customer relationships and market share in cellular PAs, which is approximately 50 percent, in order to take share in the transceiver market. Meanwhile, the company's wireless connectivity business unit focuses on developing and producing components and SOCs for Bluetooth, GPS and wireless LANs. RF Micro claimed strong design traction in Bluetooth, noting an existing relationship with Silicon Wave CMOS Bluetooth radio processors. RF Micro further said it is developing a GPS/Bluetooth module by leveraging its technologies in process and packaging integration. And, like many companies, RF Micro attributed growth in WLAN product sales to the retail market's demand for PAs, radios and basebands. Lastly, the infrastructure business unit is focused on components for wireless base stations. Within this market, RF Micro recently introduced driver amplifiers that leverage proprietary thermal enhancements to the company's GaAs semiconductor process. The company is also commercializing gallium nitride for wide bandwidth base station PAs, which RF Micro expects will improve the performance and lower the overall cost of wireless base stations.