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Politics : Stockman Scott's Political Debate Porch -- Ignore unavailable to you. Want to Upgrade?


To: Jim Willie CB who wrote (45846)5/10/2004 9:28:38 PM
From: redfish  Respond to of 89467
 
Bush may be dumb,
but he's dumb like an alcohol-deranged
clown.



To: Jim Willie CB who wrote (45846)5/13/2004 8:26:19 PM
From: Wharf Rat  Read Replies (2) | Respond to of 89467
 
Consumers send 'warning sign' to US brands

Patrick Barrett
Tuesday May 11, 2004


Coca-Cola: among brands to suffer 'erosion of support'

Declining respect for American cultural values exacerbated by the crisis in Iraq is having a potentially disastrous effect on the image of US brands such as McDonald's, Coca-Cola, Nike and Microsoft, a new worldwide study of consumer attitudes has found.
The number of people who like and use US branded products has fallen significantly over the past year, while brands perceived to be non-American have remained relatively stable.

According to NOP World, which carried out the survey, a mixture of America's controversial involvement in Iraq, its handling of the "war against terrorism", corporate scandals such as WorldCom and its failure to sign up to the Kyoto environmental agreement, have all had a profoundly negative affect on the perception of US culture and its major brands.

Tom Miller, the managing director of NOP World, said worsening attitudes to the county's products could damage US business.

"It's not like there's a massive boycott," said Miller. "Instead, it seems to be an erosion of support. It's not falling off the face of the earth, but it is clearly a warning sign for brands."

NOP found the popularity and consumption of US products had declined for the first time since the research programme was launched in 1998.

Until 2002, NOP found that brands such as McDonald's and Coca-Cola were notching up healthy annual growth in terms of use and familiarity in international markets.

However, last year NOP discovered that the growth in popularity of all major consumer brands - including those from Europe and Asia - had stalled. Over the past 12 months the positive trend has gone into reverse, with US products hardest hit.

NOP found that the number of non-American consumers who "trust" Coca-Cola had fallen from 55% to 52%, while McDonald's rating had slipped from 36% to 33%, Nike's from 56% to 53% and Microsoft had fallen from 45% to 39%.

When people were asked about brands associated with "honesty", Coca-Cola was found to have declined from 18% to 15%, McDonald's from 19% to 14%, Nike from 14% to 11% and Microsoft from 18% to 12%.

The total number of consumers worldwide who "use" US brands was found to have fallen from 30% to 27%, while non-American brands remained stable at 24%.

The NOP annual study covers 30,000 people in markets around the world, and the latest survey was conducted between January and March - a period marked by the growing crisis in Iraq.

It also found the decline in interest and respect for US products was reflected in consumers' view of American cultural values.

The percentage of consumers that believed honesty was an important attribute of American culture was found to be below 50% in a number of major markets such as France, Italy, Germany, Spain and Turkey.

In Germany, only 31% of consumers believed honesty was an American cultural attribute and in Saudi Arabia just 23% thought so.

While consumers in Muslim countries such as Egypt, Turkey and Saudi Arabia were found to be least likely to share American cultural values, NOP also found people in a number of major European markets felt their own values were significantly different to American ones.

Compared with consumers in countries such as Venezuela, Taiwan, the Philippines, Brazil and Australia - over 75% of whom say they share American values - just 65% of UK consumers say they share US values.

In Italy and France 63% of people felt aligned with US culture, while in Germany just 55% did so.

At the same time a growing number of consumers around the world were found by NOP to believe that some positive elements of American culture such as internationalism, altruism and tolerance have declined.

guardian.co.uk



To: Jim Willie CB who wrote (45846)5/16/2004 12:46:23 AM
From: stockman_scott  Respond to of 89467
 
Low Rates, High Expectations
_______________________

By JAMES GRANT
OP-ED CONTRIBUTOR
THE NEW YORK TIMES
May 16, 2004
nytimes.com

Inflation is returning to the American checkout counter under the unlikely sponsorship of the Federal Reserve. For the past year, the Fed has been striving to make the dollar buy less. It's well on its way to succeeding, to judge by the recent readings on wholesale and consumer prices.

Why the Fed decided to propagate inflation, after having so long battled against it, is a story that begins with the return to common usage of an old word. Late in 2002, officials began to warn of the danger of "deflation," or broadly falling prices. Everyday low prices are well and good, the central bankers allowed. Yet if prices steadily and predictably fell, people would stop buying things. They would stay home to wait for tomorrow's guaranteed lower prices. And if the American consumer stopped shopping — and borrowing to shop — where would we be?

So, last June 25, the Fed pushed the federal funds rate, the rate it directly controls, down to 1 percent, the lowest since the second Eisenhower administration. And it warned that "the probability, though minor, of an unwelcome substantial fall in inflation exceeds that of a pickup in inflation from its already low level."

Before the Fed was founded, in 1913, there were recurrent cycles of inflation and deflation. In general, prices rose in wartime and fell in peacetime. In the last quarter of the 19th century, prices persistently fell. Technological innovation pushed down costs, and lower costs translated into lower prices. Wage-earners flourished as the spending power of money increased. Creditors prospered, too, as interest rates declined.

Then, about 1900, the world struck gold — in Alaska, Colorado and South Africa. As gold was then the monetary asset on which national currencies were based, the world, in effect, struck money. For the next two decades, prices went up.

It is a relatively new thing in finance that prices should not be allowed to fall. The Federal Reserve implicitly admits as much. On the one hand, it extols the rising productivity of the United States economy. On the other, it declares that this extraordinary progress should not be registered in falling prices. In so many words, the central bank says that what is good for Wal-Mart's customers is not necessarily good for the country.

The Fed doesn't literally print money. Instead, it manipulates the interest rate that induces others to print money. In a modern economy, money-printing takes the form of credit creation, i.e., lending and borrowing.

There has been a great deal of this in recent years. By any and all measures, America is more heavily indebted than ever before. In 1958, when the funds rate was last at 1 percent, the economy's overall indebtedness was about half of today's. Back then, overall debt (excluding the borrowings of banks and the federal government) represented 84 percent of gross domestic product. Nowadays, it stands at 163 percent of G.D.P.

The weight of this indebtedness, foreign as well as domestic, helps to explain why the Fed set its rate so low. One percent is an emergency rate, unseen before the institution of the Fed and only rarely since. It was the rate intended to raise the economy from the Great Depression and to see it through World War II and the immediate cold war era.

The Fed chairman, Alan Greenspan, and his colleagues keep saying that there is no emergency — that, on the contrary, the United States economy is a paragon of strength, lacking only an acceptable rate of job creation. Yet they have kept their rate at the emergency setting, thus fomenting a real-estate boom on Main Street and a stock-and-bond boom on Wall Street.

Now the 1 percent era is fast closing, and financial markets worldwide are shuddering. As the signs of inflation multiply, the Fed finds itself in a very interesting position. It never wanted much inflation, it protests; just a whiff would suffice.

But the subjects in the central bank's monetary experiment are human beings, not laboratory mice. When people sense that prices are going to rise, they take steps to protect themselves. They buy extra inventory, invest in so-called hard assets (houses, not bonds) and pass along their rising costs as best they can. Once instilled, inflationary habits are hard to break, as the Fed exactly understands.

And the Fed will raise its rate, though grudgingly and gradually. It will act in this fashion not only out of conviction but also, perhaps, out of a guilty conscience. It knows that its 1 percent rate drove many risk-averse people into stocks and bonds because they could no longer afford to live on the meager returns of their savings. That is at one pole of the spectrum of financial sophistication. At the other, hedge funds borrowed at ultra-low rates to speculate in everything from gold to lead. Just the prospect of a slightly higher borrowing rate has brought about disturbances in the temples of high finance.

The Fed has another reason to be conscience-stricken. It knows, or should know, that by trying to make the dollar cheaper, it has precipitated even more borrowing in an economy heavily encumbered. The greater the debt, the more deflation-prone the economy. And the more deflation-prone the economy, the more the Fed is apt to try to cheapen the dollar. The truth is that the central bank of the United States is chasing its tail.

________________________________

James Grant is the editor of Grant's Interest Rate Observer.