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Non-Tech : Krispy Kreme Doughnuts, Inc. (KKD) -- Ignore unavailable to you. Want to Upgrade?

To: Jon Khymn who wrote (872)	5/11/2004 7:15:38 AM
From: rrufff	Read Replies (1) \| Respond to of 1001

Looks like it finally became that "perfect short" or whatever it was called. Must be getting old, I can't remember. I wonder if anyone actually continued shorting it from those days. Unlikely given the likely calls on the borrow. Like you, I wondered about getting in if it goes low enough to get a good restaurant multiple. I'm going to have to visit the local place and see if there still are lines. I think there is still a large part of the population which goes for do-nuts, mc D, fried chicken, etc. But KKD was also hitting the yuppie, guppie and puppie crowd with its cache. Even though I'm a health food, organic type of person, I sneak over there once a year and make sure I consume enough to make me sick so I won't go back for another year. LOL. Now how to quantify that with a premium over others? I think they need to come up with a great coffee. They have never had to do this because they always had huge lines and did not have the capacity to be a Starbucks or Dunkin. If the business is off this much, this may be the way to continue a very high multiple.