Motorola, Texas Instruments, and now Sasken...
(BSNS WIRE) Sasken to Bundle e-SIM's MMI Solution with Its Solution for Wireless Handsets
Business Editors
JERUSALEM--(BUSINESS WIRE)--ESIM--
e-SIM Ltd. (OTCBB: ESIM.OB), a leading provider of Man
Machine Interface (MMI) solutions for wireless platforms and device
manufacturers, announced today that they have signed an agreement with
Sasken, a leading provider of telecommunications software solutions,
to offer e-SIM's MMI Solution bundled with Sasken's mobile software
solutions to their customers.
The agreement enables handset vendors to shorten their development
process by providing Sasken's suite of software solutions, with a
leading MMI, optimized for immediate porting onto the hardware
platform being deployed. This removes the need for handset vendors to
spend time developing software solutions in-house, allowing them to
focus on their core areas of competency.
The combined solution allows Sasken's customers to use the
integrated reference design, development and customization tools to
quickly create customized MMIs. This enables manufacturers to bring
state-of-the-art customized phones to market faster, as well as
creating multiple handset versions targeted at specific markets and
user groups.
Through this agreement e-SIM will be entitled to royalty payments
for each manufactured handset that includes the bundled solution, and
will also receive revenue from selling its development tools and
professional services to the handset manufacturers.
Marc Belzberg, CEO of e-SIM said, "The joint offering with Sasken
creates a strong bundled offering combining both companies'
world-leading software solutions enabling handset manufacturers to
quickly and easily create superior handsets. We are pleased that
another major market player is adopting our MMI Solution. This
agreement, following other major agreements such as the ones with
Texas Instruments and with Motorola, is another affirmation of the
fact that e-SIM's MMI Solution is rapidly becoming the de-facto
standard MMI solution for the wireless industry"
About e-SIM Ltd.
Founded in 1990, e-SIM Ltd. (http://www.e-sim.com/) is a major
provider of MMI (Man-Machine Interface) solutions for wireless and
other electronic products. e-SIM's MMI solutions are used by a wide
range of wireless handset manufacturers and platform vendors,
including Motorola, NEC, Kyocera, BenQ, Ericsson Mobile Platforms and
others. e-SIM's MMI technology has been incorporated into millions of
handsets on the market.
About Sasken
Sasken is a world class telecom software solutions provider
offering a unique combination of complementary IP software components,
research and development consultancy as well as software services to
many of the leading semiconductor manufacturers, network equipment
companies, and global wireless handset developers. Established in
1989, Sasken employs over 1400 staff, operating from a state of the
art research and development centre in Bangalore, India with offices
in Canada, China, Germany, Japan, Sweden, UK and US.
For more information go to www.sasken.com
Certain matters discussed in this news release are forward-looking
statements that involve a number of risks and uncertainties including,
but not limited to, significant fluctuations and unpredictability of
operating results, risks in product and technology development and
rapid technological change, dependence on a single product line,
extent of demand for the Company's product, impact of competitive
products and pricing, market acceptance, lengthy sales cycle, changing
economic conditions, risks of joint development projects, dependence
on key personnel, difficulties in managing growth, risks relating to
sales and distribution, risks associated with international sales,
risks of product defects, dependence on company proprietary
technology. For a more detailed discussion of these and other risk
factors, see the Company's Form 20-F as filed with the United States
Securities and Exchange Commission.
KEYWORD: INTERNATIONAL AFRICA/MIDDLE EAST
INDUSTRY KEYWORD: TELECOMMUNICATIONS SOFTWARE E-COMMERCE INTERNET MARKETING AGRE
MENTS
SOURCE: e-SIM Ltd.
CONTACT INFORMATION:
e-SIM Ltd.
MEDIA CONTACT:
Judyth Eichenholz, +1-888-742-9364
judyth@e-sim.co.il
or
INVESTOR CONTACT:
Yaron Eldad, +972-2-587-0770
yaron@e-sim.co.il
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