To: LindyBill who wrote (46912 ) 5/25/2004 3:15:32 PM From: LindyBill Read Replies (1) | Respond to of 794196 Interesting development The Durham Herald-Sun went live with its candidate blog page last Friday, and so far seven candidates have signed up. "As expected, the first to sign on were Libertarians. However, the most active blogger is a Republican candidate," says Jon C. Ham, director of digital publishing at the Herald-Sun, which prides itself on its coverage of local politics, and has found a great way to distinguish itself in a crowded media market. I'm guessing that the active Republican would be Whit Whitfield, who has his own campaign blog, too. (Love the chipper post about the NC GOP convention -- who knew ideological purges were so much fun!) Ham is coaching the candidates, some of whom are complete newbies to the medium. "I'm sending them periodic emails about blogging and sent them links to Rebecca Blood's weblog ethics article," he says. "Some seem to know the drill. Others are totally in the dark but intrigued. My guess is it might take an election cycle or two to get this cemented." Given the blog site's soft opening -- no advance notice, just letters to all the candidates inviting them to take part -- the response seems impressive. Candidates are free to take their blogs where they wish. "I've encouraged them to promote their blog on their other sites and share their URL with friends," says Ham. Candidate blogs are a natural progression for Ham and the Herald-Sun. Ham: "Our candidate blogs are under our VoteBook umbrella. VoteBook is a site I dreamed up in 1995 (you can tell I was a political scientist in a former life) to allow unmediated communication (you can tell I was a gubernatorial press secretary too) from local candidates to voters (it won the first Digital Edge Public Service Award in 1996, by the way). We don't even edit their essays. Last year one candidate's was so filled with grammar and typographical errors that we were accused of trying to sabotage her campaign. But our view is that if you don't have the common sense to let a friend edit your VoteBook essays and questionnaires then maybe you shouldn't be in office." For the techies: "We wrote our own blog application instead of using one of the well-known ones. I'm a blog fan (but not a blogger; too many conflicts with this job) so I worked with our main IT programmer to get it into some form that blog fans would understand. It's in our main template, which was just easier for us to do. It has all the bells and whistles for posting (hyperlink, boldface, italic, blockquote, etc.) It's simplified a bit -- no trackback, but we have permalinks." Says Ham, "I believe it will become a staple for local candidates." radio.weblogs.com