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Politics : PRESIDENT GEORGE W. BUSH -- Ignore unavailable to you. Want to Upgrade?

To: steve dietrich who wrote (583433)	6/16/2004 1:49:06 PM
From: sandintoes	Respond to of 769670

Ahem...Read this about your polls..very interesting. US advertising group critical of Nielsen ratings Wed Jun 16, 2004 12:58 PM ET By Kenneth Li NEW YORK, June 16 (Reuters) - An advertising industry group on Wednesday sent a letter to Nielsen Media Research urging the television ratings agency to resolve problems stemming from its controversial automated "people meter" ratings systems, according to a Nielsen official. The American Association of Advertising Agencies' letter, addressed to Nielsen CEO Susan Whiting, requests that Nielsen, a unit of Dutch publisher VNU NV VNUN.AS , resolve the viewer sampling controversy by July 31. The advertising trade group's membership represents about 75 percent of the advertising volume placed in the United States. "There is a certain amount of urgency to get on with business," said a source familiar with the letter. "Without any data, it prevents people from making buy/sell transactions." The problems came to light after an independent media group, the Media Ratings Council, comprised of about 50 broadcasters, cable operators, advertising agencies and other media companies, refused to endorse Nielsen's new system after an external audit of Nielsen's results. Critics of the system, including News Corp.NCP.AX NWS.N and a coalition of minority groups, say the new viewer membership system undercounts minority viewers when compared with the decades-old system of measuring local viewing habits using pen-and-paper diaries. The new system has been used to track national viewership since 1987, but was only deployed to view local habits in 2002. The American Association of Advertising Agencies declined to comment on any correspondences. The results of the external audit conducted by Ernst & Young, which were leaked to the Los Angeles Times, found that Nielsen's "people meter" samples in New York improperly classified some viewers as black or Hispanic. Top U.S. Spanish-language broadcaster Univision Communications Inc. UVN.N this month sued the ratings agency, alleging the new system would reduce its viewership in Los Angeles by as much as 50 percent. Nielsen spokesman Jack Loftus has said the company is working on addressing the problems identified in the audit.

To: steve dietrich who wrote (583433)	6/16/2004 4:25:24 PM
From: Ann Corrigan	Read Replies (1) \| Respond to of 769670

I've found Scarborough to be very credible.

To: steve dietrich who wrote (583433)	6/16/2004 5:18:19 PM
From: Ann Corrigan	Read Replies (1) \| Respond to of 769670

Presidential Tracking Poll: Bush-Kerry Updated Daily by Noon Eastern Election 2004 Presidential Ballot Bush 46% Kerry 45% Other 4% Not Sure 5% RasmussenReports.com -------------------------------------------------------------------------------- Wednesday June 16, 2004--The latest Rasmussen Reports Presidential Tracking Poll shows President George W. Bush with 46% of the vote and Senator John F. Kerry with 45%. The Tracking Poll is updated daily by noon Eastern. Thirty-nine percent (39%) of the Tracking Poll sample are Democrats while 35% are Republican. These numbers are consistent with the partisan turnout in the last Presidential Election.