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To: Pam who wrote (26273)6/30/2004 9:48:17 AM
From: Pam  Respond to of 60323
 
Samsung plan to keep NAND prices stable may not succeed, sources say

Hans Wu, Taipei; Jack Lu, DigiTimes.com [Wednesday 30 June 2004]

A move by Samsung Electronics to keep NAND flash prices stable over the next three months may not succeed, according to sources with IC distributors in Taiwan.

Following its 15% price cut on June 1, Samsung, the world’s largest NAND flash maker, now plans to keep prices stable over the next three months, the sources said. Analysts have said Samsung’s move is to maintain profits.

Samsung hopes to maintain its price of US$15-16 per 1Gbit NAND flash chip, but according to DRAMeXchange, average spot prices dropped to US$13 on Jun 29.

The sources noted that the Samsung may not be successful at keeping prices from falling, as module makers still hold high amounts of inventory. In addition, demand for NAND flash has not picked up and the market is anticipating increasing supply, the sources further indicated.

New competitors like Hynix Semiconductor and STMicroelectronics (ST) are also gearing up to compete with Samsung in the NAND flash market.