To: brushwud who wrote (178636 ) 7/29/2004 9:41:31 PM From: Amy J Respond to of 186894 Brushwud, here's what Intel could find useful: cnn.com "The growth in the number of blogs, and those who read them, continues to attract attention from business leaders, including Microsoft's chairman Bill Gates, as a means of enhancing companies' communication more directly with employees, partners and customers. [said another way, blogs provide a venue for vp's to spot troubles directly from architects and engineers, as an additional checkpoint] ... The event builds on comments Gates made at Microsoft's annual CEO Summit in May touting blogging as a new business tool .. IBM sees blogs as a way to revolutionize employee communication, one executive said on the sidelines at the July 23 conference, which attracted about 300 attendees. "It's about decreasing social space between employees, and increasing the amount of knowledge shared between people," said James Spohrer, director of IBM's Almaden Research Center. ... The sharing of such information between company employees and customers promises to speed feedback on efforts to produce new products and improve business processes, Spohrer said. ========================== Blogs are much more informative than Gantt charts. We have blogs at work and it can get mighty interesting sometimes. Each department has its own group blog. One group blog for engineering, one for accounting, one for sales, one for marketing, one for overseas, one for HQ and one for entire company. The most useful one is the engineering group blog. We've been using blogs for a few years now. Only downside is people are a bit too polite because they aren't using aliases so it's not as informative as what it could be. Though still quite helpful at times. A company as large as Intel probably would still need a polling feature for a large group, to provide market-based engineering feedback (group checkpoint polls), since the pulse could get lost in a product-line blog. But blogs are useful. An executive can learn things directly from engineers that sometimes they don't (but should) learn from their managers. Helps identify trouble spots quicker. Also helps make sure that what engineering says is the same thing as what the head of a division says. I don't know about your company, but the two don't always match at ours. Blogs can be a way of keeping on top of the more challenging project engineering issues. I've learned about some of the nastier problems directly from engineering. Regards, Amy J