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To: Joe Wagner who wrote (4762)	7/29/2004 10:16:23 AM
From: Joe Wagner	Read Replies (1) \| Respond to of 4808

Blogging and Business Moving Mainstream Wed Jul 28, 1:32 PM ET By Spencer Swartz BERKELEY, Calif. (Reuters) - "My life, My thoughts, My world," writes Shanee from Newport News, Virginia, about her life tales. Welcome to the world of blogging. For a few years now, blogs have given tech-savvy individuals a platform to publish directly to the Internet their personal opinions on everything from relationships to politics. Thousands of blogs, characterized by some as the height of self-importance, are posted daily. "This blog gives you the daily activities of me since my girlfriend left..." wrote one blogger. Another began: "Egypt isn't what it appears to be in the media ... but that's no real surprise, since not much is." But blogs, short for Web logs, are fast gaining corporate recognition and soon may be acknowledged simply as important. In a sign blogs are moving mainstream, major technology companies, including Microsoft Corp.(Nasdaq:MSFT - news) and International Business Machines Corp.(NYSE:IBM - news), came together at a recent conference to discuss the profit potential of the Web publishing format. The growth in the number of blogs, and those who read them, continues to attract attention from business leaders, including Microsoft's chairman Bill Gates (news - web sites), as a means of enhancing companies' communication more directly with employees, partners and customers. story.news.yahoo.com