Murdoch Says Fox Would Have Been 'Crucified' for Rather Mistake
By Joe Strupp Editor and Publisher Published: September 22, 2004 10:03 AM EDT
NEW YORK Rupert Murdoch makes no bones about what he thinks of the CBS Rathergate fallout, hinting that his Fox News network would have gotten slammed worse. "If it had been us, we would have been crucified," he told E&P during Tuesday night's party at New York's Four Seasons restaurant celebrating the return of Parade magazine in Murdoch's New York Post. "All of the traditional media is against us."
Murdoch went on to differentiate his news empire, which includes the Fox News Channel and dozens of other media outlets, with most U.S. news organizations. "The traditional media in this country is in tune with the elite, not the people," he said while holding court at the gathering. "That is why we're not liked by the traditional media. That's not us."
The collective media muscle in the room, however, was thick enough to choke an FCC chairman, with both Murdoch and his son, Post publisher Lachlan Murdoch, hosting, along with Donald and S.I. Newhouse (the braintrust of Advance Publications, owners of Parade) and a laundry list of major newspaper and magazine properties. Although President Bush was staying at the nearby Waldorf-Astoria Hotel, some speculated that this location held more real power to influence America.
Many who attended the high-profile gathering in a private room decorated with enlarged covers of Parade and the Post aimed criticism at Dan Rather. In between bites of shrimp and pate, and open-bar libations, they weighed in on Rather's most public of journalistic offenses, with some decidedly opposing viewpoints.
"He got himself into a real mess," author Ken Auletta was overheard telling Lachlan Murdoch about Rather. The younger Murdoch, seeing a reporter lurking about, withheld comment, but smiled kindly.
Nearby, Parade columnist James Brady offered little sympathy for the CBS anchor, declaring, "It was a sloppy bit of journalism and they should all be ashamed."
But writer Dominick Dunne, who arrived later, took an opposite view, saying, "I love Dan Rather. I'm so sad for him. I feel sorry for him. I think someone set him up." Dunne added that the whole incident could have implications for all of journalism. "There is going to be much more checking," he opined.
Fox's Geraldo Rivera, no stranger to controversy himself, named Rather as a friend and believed he would weather the storm. "We all make mistakes and he didn't do anything intentional," Rivera told E&P while chatting with others near the bar. "He is one of the best."
But the night was not just about Rather and poor sourcing. During remarks to the crowd, Lachlan Murdoch, sporting a near-shaved head, welcomed the addition of Parade, declaring it will make the Post "better for our readers, better for our advertisers and worse for our competitors." He claimed the Post had seen a 30% advertising increase in the last quarter alone, following Parade's introduction in July.
But when asked later by E&P about the paper's profitability, something the younger Murdoch had said in a 2002 interview could occur by mid-2004, he declined comment, saying only "We are doing very well. We are hitting our targets and our plans."
Parade Chairman Walter Anderson also talked up the new Post/Parade relationship to the crowd, declaring "people were so excited about the party tonight, they stopped traffic," a dig at the gridlock surrounding midtown with the visit of President Bush.
Later, Anderson indicated no concerns with the new competition from a reborn Life magazine, which will circulate in newspapers on Fridays. "They add excitement," he said about Life. "They prove the importance of newspaper readers. It is a marvelous opportunity and I believe we will all benefit."
Elsewhere, both Murdochs were in demand with Mayor Michael Bloomberg bending the elder mogul's ear at one point with positive stories about both the new West Side stadium plan and the successful Republican National Convention. "I called to invite you to the convention," the mayor said to Rupert Murdoch. "First I called your son and he was out of town, then I called you and you were out of town."
Addressing the crowd at one point, Bloomberg, himself a media mogul, admitted, "I do read the Post, I buy it every day and pay retail. There are days when I read editorials and have a smile on my face, and then there are other days."
Finally, there was Dr. Joyce Brothers complimenting Lachlan Murdoch and reminding him of her early days working at the Post in the 1970s writing her columns and, at one point, helping to research a "Sex and The City"-type series on peoples' private lives. "The most fun I had in all my life was working for your dad," the famed psychologist told Lachlan.
When asked by a reporter about her Post years, Brothers said she would offer profiles of crime suspects for the paper. "Whenever we had a strange killing in Manhattan, they called me with all of the details and I would do a profile," she explained. "I said in a profile of the Tylenol killer that they would never get him and that Bernie Goetz would be caught because he would boast about it." She was right in both cases. |