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To: Neeka who wrote (74896)	10/4/2004 10:42:13 PM
From: Neeka	Respond to of 793896

Words matter: Presidential Debate Tracker: 'Colossal Error,' 'Global Test, ' and 'Hard Work,' are the top three b Added : (Mon Oct 04 2004) Will There Be Any ‘Colossal Errors’ In This Week’s Debate? Will It Pass The ‘Global Test’? One Thing is Sure: It Will Be ‘Hard Work’ And No Frowning, Smirking, or Looks of Boredom Allowed Danville, California (October 4, 2004) ‘Colossal Error,’ ‘Global Test, ‘ and ‘Hard Work,’ are the top three political buzzwords to emerge from last week’s Presidential Debate according to The Global Language Monitor’s (www.LanguageMonitor.com) PQ Index (Political-sensitivity Quotient) Debate Tracker of Hot Political Buzzwords. The PQ Index is a proprietary algorithm that tracks politically sensitive words and phrases in the media and on the Internet. In this case, the Debate Tracker specifically monitors the chatter of the punditocracy and self-proclaimed ‘thought leaders’ following the debate. “Though ‘Colossal error,’ ‘global test, ‘ and ‘hard work,’ were the Debate’s top three buzzwords, they all significantly trailed ‘Dan Rather bias’ and the ‘Swift Boat’ issues in the full PQ Index for September,” said Paul J.J. Payack, president of the Global Language Monitor, “Nevertheless, ‘colossal error’ and ‘global test’ were both up over 450% in a matter of days and encapsulate key differentiators in the debate; this would make them likely candidates to make a impact over the next four weeks.” ’Colossal error’ was Senator Kerry’s description of President Bush’s decision to ‘rush-to-war’, while ‘global test’ was his description of the bar he would set before committing the US to ‘pre-emptive strikes’, a term widely derided by the President and his supporters, and ‘hard work’ was the term Bush used to describe the continuing efforts of the US and Iraqi governments to quell the insurgency. Senator Kerry did get in ‘misleader’ in several variations, and brought back the ‘rush-to-war’ emphasis that had been a favorite of the strongly anti-war Howard Dean supporters. ‘Rush-to-war’ has languished at No. 26 on the September PQ Index, while Misleader sits at No. 21, but stayed away from the more contentious ‘Bush as liar!’ assault. President Bush talked around the ‘flip-flop/flopping’ charge (No. 8) that has plagued the Kerry campaign since the primaries, and his many ‘stay-the-course’ comments echoed the ‘steadfast’ (No. 23) characterization favored by the president’s supporters. Both candidates bandied back and forth about the ‘Iraq –al Qaeda’ link (No. 15). In this week’s upcoming debate, we can expect to hear more about ‘two Americas’ (No. 16), ‘economic recovery’ (No. 10), ‘jobless recovery’ (No. 24), and ‘global outsourcing’ (No. 29). The fact that these issues are so lowly indexed, might result in a far better showing for the President. For the full PQ Index, go to languagemonitor.com. About The Global Language Monitor The Global Language Monitor documents, analyzes, and tracks the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. The GLM is supported by a worldwide assemblage of linguists, professional wordsmiths, and bibliophiles to help monitor the latest trends in the evolution (and demise) of language, word usage and word choices, and their impact on the various aspects of culture. For more information, call 1.925.367.7557, send email to info@LanguageMonitor.com or visit languagemonitor.com Submitted by: Paul JJ Payack pressbox.co.uk