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To: Tom Johnson who wrote (13705)10/6/2004 10:22:39 PM
From: russet  Respond to of 14101
 
Health Canada approves Pfizer's Lipitor(R) to lower risk of heart attacks
KIRKLAND, QC, Oct. 6 /CNW/ - Pfizer Canada Inc. said today that Health
Canada has approved its cholesterol-lowering therapy Lipitor(R) (atorvastatin
calcium) for the prevention of cardiovascular disease by reducing heart attack
risk in adult hypertensive patients with normal to mildly elevated cholesterol
levels, and who have three additional cardiovascular risk factors.
The decision was based on the findings of the landmark ASCOT trial
(Anglo-Scandinavian Cardiac Outcomes Trial), which found that the lowest dose
of Lipitor (10 mg) reduced the relative risk of heart attack by 36 per cent
compared to placebo. Because these significant benefits were seen so early,
the trial was ended nearly two years ahead of schedule.
"No other lipid-lowering agent has shown an effect as dramatic as Lipitor
in terms of reducing cardiovascular disease and in offering this significant
health benefit as fast as Lipitor," said Dr. Bernard Prigent, Vice President &
Medical Director, Pfizer Canada. "Lipitor clearly is different in its early
ability to reduce heart attacks among a very broad population of patients,
regardless of cholesterol levels."
With starting doses of 10 mg, 20 mg or 40 mg, 98 per cent of patients
taking Lipitor reach their target LDL goal level. Current guidelines issued by
the Canadian Working Group on hypercholesterolemia and dyslipidemias encourage
physicians to aggressively treat patients with high cholesterol, particularly
those with coronary heart disease or other major risk factors such as
diabetes.
Heart disease is the leading cause of death in Canada, and approximately
half of all Canadians have elevated cholesterol, a leading risk factor for
heart attacks. Every year, more than 70,000 Canadians suffer heart attacks.
High blood pressure and elevated cholesterol are the leading risk factors for
heart disease but other factors compound the risk, including family history of
heart disease, age (over 40 for men and over 50 for women), smoking, diabetes,
obesity and lack of exercise. Direct (medical costs) and indirect (lost
productivity) costs related to coronary heart disease are expected to exceed
$24.2 billion this year.
Lipitor is the leading cholesterol-lowering therapy in the world with
more than 76 million patient years of experience. Since the introduction of
Lipitor seven years ago, its safety and effectiveness have been supported
through the Atorvastatin Landmark Program(TM), an extensive clinical program
with more than 400 ongoing and completed trials involving more than 80,000
patients.
Lipitor is a prescription drug indicated for use with lifestyle changes,
including diet, to help lower cholesterol and other fats in the blood (such as
triglycerides). The adverse events observed in ASCOT were consistent with
those described in current Lipitor labelling.

ABOUT PFIZER CANADA INC.
Pfizer Canada is the Canadian operation of Pfizer Inc., the world's
leading research-based pharmaceutical company. Pfizer discovers and develops
innovative prescription medicines for both humans and animals. As a proud
member of IMAGINE, Canada's national program to promote corporate giving,
volunteering and community support, Pfizer Canada provides financial support
to over 1,000 not-for-profit organization across the country. Pfizer Canada
employs 2,100 people and is headquartered in Kirkland, Quebec.