To: etchmeister who wrote (11770 ) 10/21/2004 8:22:01 AM From: Proud_Infidel Respond to of 25522 TI preps 'Hollywood' chip for cell phone television By Peter Clarke Silicon Strategies 10/21/2004, 7:46 AM ET DALLAS, Texas — Texas Instruments Inc. is developing a single-chip digital television receiver and processor called "Hollywood" for deployment within mobile telephones, the company said Thursday (Oct. 21). TI is collapsing the traditional three-chip solution for such digital video receivers, which includes a tuner, an OFDM demodulator and a channel decoder processor and previously found in set-top-boxes, into a single chip for digital TV phones. Hollywood is designed to interface with TI's OMAP processor technology, which handles the multimedia processing of the TV content, to provide a complete TV receiver system for wireless handsets. Hollywood is being designed to be implemented in a 90-nanometer manufacturing process with samples due to go to customers in 2006, TI said. The combination of Hollywood plus the OMAP processor would allow handset manufacturers to create TV cell phones in time for the first mobile digital TV infrastructure mass deployments in 2007. Field trials are currently underway in several regions, including the U.S., Europe and Japan. TI did not say whether Hollywood would be implemented in a CMOS or BiCMOS process techology. "TI's new Hollywood digital TV chip will combine the two biggest consumer electronics inventions of our time — the television and the cell phone," said Gilles Delfassy, TI senior vice president and general manager for TI's Wireless Terminals Business Unit. The Hollywood digital TV chip is intended to support newly-established open digital TV broadcast standards for the wireless industry, TI said. While no single standard will be used worldwide, TI believes that the most prevalent standards will be those that are open and non-proprietary, including Digital Video Broadcasting - Handheld (DVB-H), which was developed for Europe and is expected to extend to North America, and the Japanese specification, Integrated Services Digital Broadcasting - Terrestrial (ISDB-T). "Hollywood" will support DVB-H and ISDB-T. Dedicated wireless networks supporting these standards will feature live broadcast TV at 24 to 30 frames per second paired with full audio and these networks could support pay-per-view programming, interactive television, and menu/guide systems, TI said.