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Politics : John Kerry for President? -- Ignore unavailable to you. Want to Upgrade?


To: Oeconomicus who wrote (3294)11/1/2004 10:07:56 AM
From: Proud_Infidel  Respond to of 3515
 
2004 7-Election(TM) Coffee Cup Poll Too Close to Call


DALLAS, Nov. 1 /PRNewswire/ -- The results are in and the unofficial
7-Election Presidential Coffee Cup Poll proved just as accurate as many
scientific ones with candidates George W. Bush and John F. Kerry in a
statistical tie heading into Election Day. Final 2004 7-Election cup counts
tracked within a few percentage points of actual poll results in many states,
including key swing states. Casting their votes in participating 7-Eleven
stores across the country during the month-long promotion in October,
customers served up these results:
I'M VOTING FOR BUSH cups -- 51.08 percent
I'M VOTING FOR KERRY cups -- 48.92 percent
In 2000, the unabashedly unscientific and unofficial 7-Election
Presidential Coffee Cup Poll mirrored actual election results between
candidates George W. Bush and Al Gore within a few percentage points in most
states.
Building off the remarkably accurate results in 2000, the 2004 7-Election
Presidential Coffee Cup Poll provided customers at participating 7-Eleven
stores the opportunity to cast their "vote" by pouring a 7-Eleven hot beverage
into a 20-ounce cup bearing the name of candidates George W. Bush or John F.
Kerry. During the month long poll, daily coffee cup counts were tracked
nationally, by state and by major metropolitan area online at
7-eleven.com .
"The presidential race continues to heat up even in the final days before
the election," said Kris Nelson, category manager for hot beverages, "and with
more than one million customers buying coffee at 7-Eleven stores every day,
our customers represent a huge segment of the voting population, making
7-Election a real grassroots indicator of what's to come tomorrow."
7-Eleven sells more hot beverages than any of its other proprietary
products, brewing more than 10,000 pots of coffee an hour. Last fall,
7-Eleven introduced Cafe Combinations, expanding its hot beverage selection to
include flavored syrups, toppings, new cappuccinos and cocoas, and steamed
milk mix -- enough options to create more than 1,300 different hot beverage
combinations.
"7-Eleven is part of America's every day life, making our stores ideal for
connecting with consumers and understanding what's important to Americans,"
added Nelson. "Besides making coffee drinking more fun, we were able to raise
awareness of the election and the importance of voting in America."

About 7-Eleven, Inc.
7-Eleven, Inc. (NYSE: SE) is the premier name and largest chain in the
convenience retailing industry. Headquartered in Dallas, Texas, 7-Eleven,
Inc. operates or franchises approximately 5,800 7-Eleven(R) stores in the
United States and Canada and licenses approximately 20,000 7-Eleven stores in
17 other countries and U.S. territories throughout the world. During 2003, 7-
Eleven stores worldwide generated total sales of more than $36 billion. Find
out more online at 7-eleven.com .