To: Cogito Ergo Sum who wrote (14562 ) 11/2/2004 8:22:26 AM From: mishedlo Respond to of 116555 UK Oct shop price inflation falls to lowest level since 1997 - BRC Tuesday, November 2, 2004 10:42:50 AMafxpress.com LONDON (AFX) - Shop price inflation fell to its lowest level since records began in 1997 in October, showing a decline of 1.37 pct from a year earlier, according to a monthly survey from the British Retail Consortium The last time inflation reached such a level was in January 2000, when the rate was –1.16 pct, it said Overall shop prices also fell to their lowest since January 2003, dropping by 0.39 pct in October, compared with a fall of 0.05 pct in September The price of non-food items decreased for the second month in a row The BRC attributed this fall to mid-season sales within clothing and footwear, as well as continued sales within the recreation, culture and home entertainment industry, with heavy discounting on DVDs, videos and CDs Other contributing factors to the decrease in prices came from special offers within furniture and furnishings, particularly kitchen and bedroom items, it said. The price of food items also fell, most notably with vegetables, where the price of fresh produce decreased compared to a year ago when supplies were affected by adverse growing conditions, the BRC said The price of meat, especially poultry and some processed products also fell compared to a year ago The figures show UK customers are still benefiting from lower prices, despite continued pressure on margins as a result of cost factors such as the increase in fuel prices, said Kevin Hawkins, director general of the BRC "Such a combination of low retail prices and low inflation rates confirms retailers' beliefs that there is no justification for a further rise in interest rates," he said