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Technology Stocks : Sirius Satellite Radio (SIRI) -- Ignore unavailable to you. Want to Upgrade?

To: Esoteric1 who wrote (1023)	11/8/2004 10:21:34 PM
From: Esoteric1	Read Replies (1) \| Respond to of 8420

Sirius reported Q3 net new subscriber additions of 182,000, slightly above our expectations of 177,000. The satellite industry continues to show a significant likelihood that it will "change the way we listen to radio." We do expect Sirius to add 350,000 subscribers in Q4 to reach its target of 1 mm subs by year's end. Driving growth expectations are increased advertising, an increasing awareness due to the Christmas selling season, recent content deals with the NFL and Howard Stern, a general increase in print and TV coverage, and continued delivery of Sirius music as part of TV programming to most of Dish Network's 10.3 mm subscribers. In addition to increasing consumer awareness, Sirius' 20,000 points of sale are set to increase by nearly 3,000 with the addition of Target, K-Mart, and Office Depot.