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Technology Stocks : Sirius Satellite Radio (SIRI) -- Ignore unavailable to you. Want to Upgrade?


To: Esoteric1 who wrote (1033)11/8/2004 11:06:32 PM
From: Esoteric1  Read Replies (3) | Respond to of 8420
 
Sirius Satellite Radio; 3Q Metrics Much Better Than EPS Headline; Reiterate Market Outperform
Sirius Satellite Radio
SIRI/NASDAQ
Intraday Price (10/27/04): $3.98
12-Month Price Target: $4.75
Market Outperform
Required Disclosures: A
See Page 2 for Required Disclosures
Kit Spring, 303-291-5201, springk@stifel.com
John Ragozzino, 303-291-5321, ragozzij@stifel.com
SIRI beat expectations on most of its key metrics: 3Q EPS of a loss of $0.14 missed our estimate by a penny and the
Street by $0.02, due mostly to lower shares outstanding and slightly higher subscribers (662k vs our upwardly revised
estimate of 558k). Similar to most subscriber models such as satellite TV and cell phone companies, subscribers are
initially unprofitable because the current period revenues don't offset the full cost of acquiring a subscriber. Longer-term,
the subscribers add value because the revenues over the lifetime of a subscription more than offset the SAC cost and
operating costs. Key metrics in 3Q were in-line or better than expectations. In addition to better subscribers, SAC costs
were down sequentially versus guidance of a significant increase ($229 per gross addition vs our estimate of $247 and a
Street high of $275). Average monthly revenue per subscriber of $10.69 was up sequentially from $10.54 in 2Q.
Monthly churn was down sequentially to 1.5% from 1.6% - both number are quite low for a consumer electronics
subscription model. The EBITDA loss in the quarter was $126MM, below our estimate of $133MM. The only negatives
were slightly higher R&D costs. Also, EBITDA including higher than expected non-cash stock option expenses was a
miss ($143MM versus $139MM est). We think the improving operational metrics clearly overshadow the mild negatives.
Management reiterated confidence of guidance of 1MM subs at year-end and SAC costs below $200, the latter of which is
an upside surprise to Street analysts with an average estimate of about $220. Management also noted on its call that
Target and KMart will soon offer Sirius. Expect press releases on these new retail distributors soon. We would use any
weakness created by the EPS miss headline as a buying opportunity. Our 1-year target is $4.75. We plan to have a full
note with updated financial models out later.