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Strategies & Market Trends : The Epic American Credit and Bond Bubble Laboratory -- Ignore unavailable to you. Want to Upgrade?

To: ild who wrote (21578)	11/10/2004 1:11:09 AM
From: ild	Read Replies (2) \| Respond to of 110194

GM Unveils Sales Program To Lock In Interest Rates By SHARON SILKE CARTY DOW JONES NEWSWIRES November 10, 2004; Page D5 General Motors Corp., trying to boost sales after an October slump, is unleashing a marketing program today that will let consumers buy two cars -- one now, one later -- at the same interest rate. The company will announce the program this afternoon following the Federal Reserve meeting, which is widely anticipated to result in an uptick in short-term interest rates. Mark LaNeve, GM's vice president of North American marketing and advertising, said the company has been batting around ways to spice up incentive programs for several months. Rate-lock programs "scored unbelievably well," he said. "We decided to time it now because we believe the Fed will announce at least a quarter-point increase," he said. "That's a reminder to customers that interest rates will likely go up." Print ads set to run promoting the program ask, "What's better than 0% APR on your new car? 0% APR on your next one too." The promotion runs through the end of the month. more... online.wsj.com