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Politics : Moderate Forum -- Ignore unavailable to you. Want to Upgrade?

To: zonder who wrote (13613)	11/10/2004 10:29:01 AM
From: Sun Tzu	Read Replies (1) \| Respond to of 20773

>> That does not sound so different than the plot of "Interface" by Neal Stephenson. You are ahead of our time, literally! amazon.com Availability: This title will be released on May 31, 2005. You may order it now and we will ship it to you when it arrives. The boundaries between science and science-fiction are disappearing faster than ever. Take a look at Neuromarketing at the Frontline site. neuromarketing, the study of the brain's responses to ads, brands, and the rest of the messages littering the cultural landscape...Neuromarketing, in one form or another, is now one of the hottest new tools of its trade. At the most basic levels, companies are starting to sift through the piles of psychological literature that have been steadily growing since the 1990s' boom in brain-imaging technology...In a study of men's reactions to cars, Daimler-Chrysler has found that sportier models activate the brain's reward centers -- the same areas that light up in response to alcohol and drugs -- as well as activating the area in the brain that recognizes faces, which may explain people's tendency to anthropomorphize their cars. Steven Quartz, a scientist at Stanford University, is currently conducting similar research on movie trailers. And in the age of poll-taking and smear campaigns, political advertising is also getting in on the game. Researchers at the University of California, Los Angeles have found that Republicans and Democrats react differently to campaign ads showing images of the Sept. 11th terrorist attacks. Don't you hate it when some Sci-Fi books come true? later, ST