To: Lady Lurksalot who wrote (20692 ) 11/10/2004 10:45:47 PM From: Hope Praytochange Respond to of 90947 Election Gives American English New Phrases By REUTERS Filed at 10:16 p.m. ET LOS ANGELES (Reuters) - Thanks to 2004 presidential election, Americans now know that after a lot ``flip-flopping'' the country is divided into ``red and blue states'' where ``moral values'' are important, according to a survey of political terms that became household words during the campaign. According to the study released on Wednesday by Global Language Monitor, a nonprofit group which ranks word usage, the Nov. 2 election popularized a number of political words and phrases once used mainly by political insiders. Among the most-used words of the campaign were red and blue states, signifying Republican and Democratic strongholds; flip-flopping, a term used by Republicans to denigrate the politics of Democrat John Kerry; moral values, a reason cited by voters for their electoral choices; and liberal, used in a pejorative sense. Paul JJ Payack, the president of Global Language Monitor, said that before the election, the use of the phrase red and blue state was basically a shorthand term used by political operatives, but it took on new meaning as TV networks and Internet news sites regularly displayed color-coded maps. But in the last month, he said he found 59,000 uses of the phrase in the newspapers, Internet sites and on the radio and television programs that he tracks. ``In September, the phrase was only used 15,000 times. So there has been a 381 percent increase in its use in the last month,'' he said. He added the use of the phrase ``moral values'' was up 300 percent -- 59,100 citations -- after exit polls of voters found that moral values played a big part in their decisions. Payack said that recognition of Mary Cheney, the gay daughter of Vice President Dick Cheney, had risen dramatically after she was mentioned in a debate by Kerry. ``For better or for worse, Mary Cheney is now a household name used in more than 100,000 media citations over the last month,'' he said. Other much used phrases or words from the campaign were ``misleader,'' a word used by opponents to describe President Bush, and media bias, a phrase to describe media support for Kerry and the flap over a report by CBS's Dan Rather on the president's military service record.