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To: Lucretius who wrote (297955)11/18/2004 7:28:11 AM
From: j-at-home  Read Replies (3) | Respond to of 436258
 
No google tonight in my coffee
No google tonight in my tea
No google to stand beside me
No google to run with me
Da da da...

7:14am 11/18/04
Google says growth rate may be unsustainable (GOOG) By Susan Lerner
NEW YORK (CBS.MW) -- Google Inc. (GOOG) said Thursday its revenue growth rate from the second to the third quarter of 2004 may not be sustainable into the fourth quarter of this year and beyond as a result of increasing competition and the "inevitable decline in growth rates as our revenues increase to higher levels." In a filing with the Securities and Exchange Commission, Google noted that the main focus of its advertising programs was to provide relevant and useful advertising to its users, "and therefore steps we take to improve the relevance of the ads displayed on our web sites, such as removing ads that generate low click-through rates, could negatively affect our near-term advertising revenues." Google also said it expects operating margin to decline in 2004 from 2003 levels primarily as a result of a $201 million one-time third-quarter charge related to settlement of disputes with Yahoo! (YHOO) . The high-flying Internet search engine added that operating margin may experience downward pressure in the future as it builds the necessary employee and systems infrastructures needed to manage its anticipated growth and expects that the growth rate of costs and expenses, other than stock-based compensation and the Yahoo! charge, may exceed the growth rate of its revenues during 2004 and beyond. Google shares closed Wednesday down 5 cents at $172.50.