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Strategies & Market Trends : Speculating in Takeover Targets -- Ignore unavailable to you. Want to Upgrade?

To: Jack Hartmann who wrote (507)	11/24/2004 4:43:42 PM
From: richardred	Read Replies (1) \| Respond to of 7265

LG electronics bought Zenith. Witch used to make computers. SNIP Today and Tomorrow Although Zenith's experience in digital HDTV technology had prepared it for leadership in the digital age, the company needed a global partner with complementary skills to help it compete more effectively. In November 1995, LG Electronics Inc. (LGE), a world leader in consumer electronics, acquired a majority interest in Zenith. Zenith launched a major brand revitalization program in 1997, updating its famous lightning bolt logo and creating a new marketing campaign designed to introduce the company and its products to a new generation of consumers. In 1998, Zenith was recognized as the top consumer electronics brand in a massive customer satisfaction survey in Fortune magazine. In 1999, Zenith completed a broad financial and operational restructuring plan designed to return the company to financial health and leverage its brand, distribution and technology strengths. In November 1999, Zenith became a wholly owned subsidiary of LGE.