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Strategies & Market Trends : China Warehouse- More Than Crockery -- Ignore unavailable to you. Want to Upgrade?


To: RealMuLan who wrote (3793)11/26/2004 2:21:34 PM
From: RealMuLan  Read Replies (1) | Respond to of 6370
 
Continental in high gear for China
Airline launches campaign to sway route application
By BILL HENSEL JR.
Copyright 2004 Houston Chronicle

Continental Airlines and its major competitors are hungrily eyeing the lucrative China market as that nation expands air travel opportunities there.

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And they're pulling out the stops.

Continental, for example, has mounted a huge letter-writing campaign, urging the Transportation Department to approve the application it made earlier this year for service linking New York City with Beijing and Shanghai.

More than 13,000 letters from employees of Houston-based Continental have been sent to Transportation officials in support of the application.

Thousands more letters have been penned by members of Congress, state and local officials and major U.S. corporations, the company said.

Similar campaigns have been undertaken by the likes of American Airlines, which wants to fly to Shanghai from Chicago. Delta Air Lines, which wants a route between Atlanta and Beijing, also is lobbying to get the service.

The fighting between the carriers is especially intense because China is a huge emerging market for trade.

Carriers also are pushing for new international flights because they can make more money since competition is not as stiff as on the domestic front.

Continental touted its service as the only flights operated by a U.S. carrier that would link mainland China with New York City.

"New York is the largest origin and destination market in the United States for China travel," Continental spokesman Rahsaan Johnson said.

Currently, the only service between New York and China is operated by China Air, which flies the route four times a week.

Continental has proposed offering daily service.

United Airlines and Northwest Airlines are now the only U.S. commercial airlines that fly to China. Cargo carriers Federal Express and United Parcel Service also serve the country.

Other carriers vying for service include Hawaiian Airlines and North American Airlines.

chron.com