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Non-Tech : Weblogs and Twitter -- Ignore unavailable to you. Want to Upgrade?

To: ~digs who wrote (220)	12/1/2004 6:14:05 AM
From: ~digs	Read Replies (1) \| Respond to of 1275

British marketing consulant, James Cherkoff, has written an eloquent piece for companies trying to figure out this whole blog thing ; collaboratemarketing.com In September of this year a company called Kryptonite (which manufactures super-secure, super-expensive bicycle locks) was forced into a massive product recall when a rumour about a faulty product design raged through the blogosphere, onto San Francisco's bikeforums.net and finally into the New York Times. . . . While consumer power is not a new thing, the passion that the blogging community creates and the speed at which communities build definitely is. The design fault which led to Kryptonite's problems was a long-standing one which they had been quietly dealing with on an individual basis. It only became a problem when a video demonstrating the fault was posted on a blog. As a result corporations in the US have started to pay attention to how relations with these online groups of highly motivated, super switched-on consumers can be best handled.