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Technology Stocks : Applied Materials No-Politics Thread (AMAT) -- Ignore unavailable to you. Want to Upgrade?

To: Proud_Infidel who wrote (12283)	12/2/2004 10:37:35 AM
From: Proud_Infidel	Respond to of 25522

Holiday electronics sales start up in units, down in value by Techweb.com Silicon Strategies 12/02/2004, 9:37 AM ET Judging by the beginning of the holiday shopping season, Santa will be delivering lots of notebooks and other PC hardware on Christmas. Thanksgiving weekend, often a harbinger of sales through Christmas, saw long lines at consumer electronic stores, as consumers took advantage of lower prices than last year for PCs and other products, market researcher Current Analysis said this week. Overall unit sales of PC hardware — which includes desktops, notebooks, monitors, personal digital assistants, and printers — increased 4.6 percent over the same weekend last year, while revenue decreased by 1 percent, due to price cuts, Current Analysis said. While 54 of every 100 PCs purchased were desktops, unit sales for notebooks were up 15.8 percent compared with a year ago, reflecting the trend among consumers for portable computers. Desktop unit sales decreased 4.2 percent. The average selling price of a notebook dropped to $1,033 from $1,145, while features and functionality increased, the researcher said. Flat monitor sales increased by 27.8 percent over last year, driven by a drop in the average selling price to $298 from $342. Printer unit sales were up 7.1 percent over last year, and revenues rose 12.2 percent. Printer sales were driven by consumers' desire to print their own pictures from digital cameras and by the trend of making home scrapbooks, Current Analysis said. Consumers, however, ignored handheld computers, known in the industry as personal digital assistants. Unit sales were down 60.1 percent, and revenues fell 56.8 percent. The emergence of advanced cellular phones, called smartphones, that offer PDA-like functionality have made PDAs "yesterday's news," the research firm said.