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Strategies & Market Trends : Ask Vendit Off-Topic Questions -- Ignore unavailable to you. Want to Upgrade?

To: Carolyn who wrote (2404)	12/2/2004 10:18:25 PM
From: Vendit™	Read Replies (1) \| Respond to of 8752

Aflac Takes Next Step in Defining Brand Brand Evolution of Aflac: The Duck to Do More Than Just Quack Company Name COLUMBUS, Ga., Dec. 2 /PRNewswire-FirstCall/ -- Aflac announced a new branding campaign today with the unveiling of a redesigned logo that incorporates the company's beloved feathered icon, the Aflac Duck. The new advertising initiative is designed to amplify Aflac's role as a company that recognizes "now" as the time that matters most to consumers. While the duck advertising campaign catapulted Aflac's brand recognition from 12% to nearly 90% following its introduction in 2000, research has shown that consumers want to learn more about the company's products and services. As a result, Aflac has taken steps to develop a campaign that will provide a greater understanding of what the company offers and why it matters. Aflac will now present a brand message created to re-emphasize the organization's commitment to serving its customers by providing cash benefits when needed most -- now. Cont… aflac.com