To: RealMuLan who wrote (20732 ) 1/7/2005 5:34:17 PM From: RealMuLan Read Replies (1) | Respond to of 116555 Foreign retailers tread carefully in China BEIJING - Foreign retailers have neither swarmed China, nor have they expressed a desire to change their status to wholly owned companies since the nation opened up the sector under World Trade Organization (WTO) requirements this year. Huang Hai, assistant minister of commerce, said no foreign retailer has applied to be solely foreign-funded despite the scrapping of the restriction according to China's commitments to the WTO. "We have accepted several applications to set up wholly foreign-owned companies in the commerce sector, but none of these are from retailers," Huang told China Daily on the sidelines of a high-level forum for Chinese and foreign retailers. Huang declined to name the applicants, but said they are all wholesalers. He added that the number of foreign retailers applying to open new stores had not increased because of the lifting of the restriction. Huang said China now has more than 10 wholly overseas-funded companies in the commercial business, all established under the Closer Economic Partnership Arrangement (CEPA), rather than the recent opening of the sector. The CEPA, a favorable trade arrangement similar to the free trade agreement, has allowed qualified Hong Kong or Macau-based companies to be solely overseas-funded since last January. The Chinese government lifted the restrictions on shareholding, locations and store numbers for all foreign-funded companies in the commercial sector as of December 11. Huang said he believed most of the foreign retailers would maintain their existing co-operation with local partners. "More foreign retailers will open new stores through mergers or acquisitions with local partners because of the good locations they have," he said. Li Fei, a professor with the School of Economics and Management at Tsinghua University, said most overseas retailers would not be eager to set up wholly owned companies. "They may depend on their Chinese partners to gain low-risk and low-cost access to business networks," said Li. "Anyway, the Chinese market is a mix given its vast territory, thus it is more efficient and safe for foreigners to obtain help from local partners." Foreign firms will pick up the pace of their expansion and march into the second-tier cities and the nation's central and western regions, according to Li. He said he believed the full liberalization of China's retailing market would not have much impact on domestic retailers. "So far, most local retail companies have not taken full advantage of their resources in terms of their specific public relations and rich knowledge of local consumer habits. Their urgent task is undertaking self-analysis and finding their unique advantages." Wal-Mart, the world's top chain retailing enterprise, has announced that given its good cooperation with its Chinese partners, it would not seek to set up a solely owned company at this stage. "Wal-Mart is actively evaluating the opportunities in China's provincial cities. We expect to open 10-15 stores in 2005 based on our current approvals and move into the first provincial cities in 2005," said John Xu, the director of external affairs for Wal-Mart China. The retailing conglomerate currently operates 42 stores in 20 cities, stretching from northeastern China's Harbin to southwestern China's Kunming. Last year, it pooled US$1 million in cooperation with Li's school to launch a Chinese Retailing Enterprises Research Center. According to statistics from the Ministry of Commerce, a total of 108 foreign retailing companies have been approved in China, with an accumulated investment of US$840 million. They opened 3,361 stores, covering a space of 6 million square meters. The investment only accounted for 0.15% of China's accumulated foreign direct investment. Singapore-based CapitaLand, a leading property company in Asia, is the latest to have jumped on the bandwagon. It has acquired two large stores in Beijing. The move is part of the company's aim to form its proposed China retail property fund with listing potential. CapitaLand Retail China Pte Ltd, a solely owned subsidiary of CapitaLand Ltd, one of Asia's largest listing companies, signed a cooperative agreement this week with Beijing Hualian Group Investment Holding Co Ltd to obtain two of Hualian's outlets in the capital city, namely its Anzhen and Wangjing stores, for 1.746 billion yuan (US$210.36 million). The two stores will be wholly owned by CapitaLand Retail China. Under the same agreement, a 50-50 retail-management joint venture will also be established with Beijing Hualian to provide marketing and retail management services for the under-construction Wangjing store as well as other properties that CapitaLand Retail China may acquire in the future. As one of the largest chain retailers in China, Beijing Hualian, with two listed subsidiaries on the Shenzhen and Shanghai stock exchanges, has a portfolio of 68 outlets comprising department stores, shopping malls and hypermarts spanning 35 cities in more than 23 provinces in China. (Asia Pulse/XIC) atimes.com