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Strategies & Market Trends : Ask Vendit Off-Topic Questions -- Ignore unavailable to you. Want to Upgrade?

To: Walkingshadow who wrote (3894)	1/15/2005 5:38:48 PM
From: sandintoes	Read Replies (1) \| Respond to of 8752

To hear the media tell it, everyone has an iPod, and if they don't already have one, they're soon going to get one. But the fact is not everyone does. Not even by a long shot. According to the Consumer Electronics Association, the outfit that put on the International Consumer Electronics Show earlier this month, household penetration of MP3 players--not just iPods but all brands--in the U.S. runs about 15%. That makes MP3 players one of the least popular consumer electronics product among U.S. consumers, ahead of only digital television sets, pagers and home fax machines and behind such items as liquid crystal display TV sets and satellite TV systems. By comparison, DVD players had reached 15% penetration by January 2001, after about three years on the market. As of this year, they're now in about 75% of U.S. households Aw but there is a difference and a similarity..MP3 players are the least popular consumer electronics product among US consumers.. And while they are starting to catch on, so is the competition.