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Strategies & Market Trends : Mish's Global Economic Trend Analysis -- Ignore unavailable to you. Want to Upgrade?

To: RealMuLan who wrote (23317)	2/10/2005 5:11:47 PM
From: RealMuLan	Read Replies (1) \| Respond to of 116555

“...the rise of Starbucks in China. Have been in Shanghai for just over a year and the proliferation of locations is unbelievable. But the most amazing thing is that the price points are no different than in the U.S.—still $2 - $3 in RMB equivalent a cup. And lest we forget this is still hands down a tea culture. Everyone else that has come into the China market has localized their prices & menus—McDonald's, KFC (a big winner here – much more so than their current U.S. franchise position), Nike, the list goes on. Goes to show the cachet of the affordable luxury Starbucks is purveying....” " fortune.com [Depending on the labor cost of Starbuck coffee (I think should be 30-40% range), their profit margin should be significantly higher in China than here in the US)