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Strategies & Market Trends : China Warehouse- More Than Crockery -- Ignore unavailable to you. Want to Upgrade?


To: RealMuLan who wrote (4476)2/28/2005 1:09:17 PM
From: RealMuLan  Read Replies (1) | Respond to of 6370
 
[Great news]--"Warner Bros To Take On Pirates By Selling DVD's For Under $3"

Wired: Selling DVDs Next to Pirates

Taking its battle against rampant piracy of films and music to the front lines, Warner Home Video said it will sell cut-rate DVDs in China in a bid to compete on the counterfeiters' home turf.

Basic DVDs, to be available shortly after a film's theatrical release, will sell in China for as little as 22 yuan ($2.65), the company said. That's still more than the pirated versions readily available in China for 8 yuan ($1).

Warner's basic versions will not carry any DVD extras such as directors' interviews and behind-the-scenes footage, the company said. But versions with more features will be available a bit later for 28 yuan ($3.38).

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