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To: kaka who wrote (174550)	3/2/2005 3:10:39 PM
From: William F. Wager, Jr.	Respond to of 176388

Gary, Hi...I hear you. And now we can't even execute the little b*******!! Bill :)

To: kaka who wrote (174550)	3/2/2005 9:46:27 PM
From: Meathead	Read Replies (3) \| Respond to of 176388

Re: the ipod is "it". It has replaced the Nike Air Jordans.. That is the it in "it". That's what it's all about. Hats off to Steve Jobs. Apple has done a masterful job in marketing and creating a powerful brand. People I know who have other mp3 players sometimes accidently refer to them as Ipods... much in the same way we all now say things like "I just had a coke" when we actually drank sprite or "can you xerox a copy of that for me?" The Ipod has a seemingly unsurmountable lead in the cool factor also... something kids hold near and dear to their hearts. You're not cool if you have a knock-off, only the real thing will do. Of course Jobs does not like the buffet service and maintains that "when you rent you are left with nothing". And of course I don't completely agree with him on that point either. You are always left with the experiences, knowledge and memories. How many work-outs did those rented songs help you get through? How many times did they lift your spirits or help you while away the hours spent sitting in the Austin traffic? How many new artists did you discover with that rented collection? When you check out a book from the public library, you are basically renting it... for free. You read it, return it, but don't get to keep it. And you are left with the knowledge you have gained. Music has similar characteristics and a few key differences. We tend to buy a CD, fall in love and play it to death for the first few months. Then we ultimately burn ourselves out or get our fill and move on to the next love affair. Yes we still own the CD and love it, but we really don't listen to it very much anymore. Sometimes not at all. We buy movies on DVD to add to our ever expanding collection but only watch them once or twice and never again. We buy books from Barnes and Nobles, read them once and proudly display them in our bookcases never to be read again except to be used for the occasional reference from time to time. What would you say if I offered you a subscription to Barnes and Noble for $15/mo. Obviously this is an impossible business model but lets just hypothetically say you could take home any book, magazine, periodical or newspaper, read it and return it when you are done. You are just renting. But in the end are you left with nothing? MEATHEAD