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To: Don Green who wrote (43557)	3/10/2005 1:41:54 AM
From: Cogito	Read Replies (2) \| Respond to of 213182

>>It will be interesting in the coming months and years which company Sony or Apple can generate more brand recognition.<< Don - Both Apple and Sony already have very widespread brand recognition. However, I believe Apple is generally accepted as having one of the most recognized brands in the world. Apple has already generated massive awareness of the iPod. You see its name in comic strips, and you hear jokes about it on late-night talk shows and in sitcoms. It's the preferred premium for all kinds of promotions (Citibank is giving them away currently). What remains to be seen is whether Sony can generate the kind of brand awareness that Apple already has. This is not a competition in which the players are starting off even. Sony has a LOT of catching up to do. I'm not saying that Sony isn't a competitive threat. I'm just saying that as far as branding for this kind of a product goes, Apple has done it in spades, and Sony hasn't even begun. - Allen

To: Don Green who wrote (43557)	3/10/2005 6:51:26 AM
From: NAG1	Respond to of 213182

Virgin quits on ipod competitor. macobserver.com <<It will be interesting in the coming months and years which company Sony or Apple can generate more brand recognition.>>Don It will be interesting but one of the points that people love to forget when they debate this issue is the one of integration of the hardware and software. I think one of the reasons that the ipod has been such a hot item(and it has been mentioned here before)is the integration with iTunes and that for most people, it just works like it is supposed to. Without iTunes, the ipod would not be the hit is today. So SONY may have to catch up on 2 fronts. Not only the mp3 player front but also on the integration front with their music store/jukebox software. Has anyone tried the SONY music store/iTunes equivalent software and how does it compare with iTunes? Neal