To: Maurice Winn who wrote (45020 ) 3/11/2005 5:02:43 PM From: pompsander Respond to of 197036 Music, TV and Photos to Lead at Mobile Phone Show NEW YORK (Reuters) - Cellphones loaded with features such as TV, music and wireless photo printing will abound at this year's biggest U.S. wireless exposition but the key will be to separate the next hit from the gimmicks Industry insiders say the most popular phones will have advanced functions that are simple to customize for individual tastes - imagine a phone screen with both a fertility monitor and share prices for an executive who wants to conceive. Mobile companies are betting consumers will soon use phones for everything from viewing television shows and music videos to serious chores like studying and medical examinations . "In a few years a cellphone won't just be a cellphone." said Irwin Jacobs, outgoing chief executive and founder of Qualcomm (Nasdaq:QCOM - news) in a recent interview. He envisions phones helping with everything from heart monitoring to homework. The CTIA wireless show beginning on Monday should reveal how closely his widely held vision relates to reality. Most U.S. mobile phone operators are already planning or building high-speed networks to deliver services like video and music as well as speedy e-mail and picture downloads. While these networks are still under construction the industry is considering radical redesigns to phones, displays and services to ensure the new features are simple to use. For example, if operators put everything from news to heavy metal music in phones, they need new ways to let people keep favorite items at their fingertips in preference to sifting through heaps of options that do not interest them. "Rather than bake a kitchen sink into a phone, wouldn't it make sense for the user to be able to choose the kitchen sink themselves," said Yankee Group analyst John Jackson who noted that phones should be set up more like computer desktops. While the loudest buzz at CTIA will come from trendy themes like music and photographs, developments geared toward better organizing the multitude of new features on phones will be the unsung heroes of the show, he said. "I think it will be a theme that will be in evidence but will not be at the forefront," said Jackson. Examples include a phone from Motorola Inc. (NYSE:MOT - news) that has allows users to customize their cellphone browser for their favorite services, such as sports scores or news. Handset makers including Nokia (news - web sites) (NOK1V.HE), Samsung Electronics (005930.KS) and LG Electronics (066570.KS) will all show phones with cameras and some with video at CTIA. Nokia will also show off a handset that can receive live TV. It plans to sell such phones in 2006. Qualcomm will also talk up a rival TV technology it plans to unveil next year. Developers should now concentrate now on designing exciting new looks for phones, said one analyst who hopes to see slick new ideas tested at CTIA. "Few things have more direct influence over a consumer's buying behavior than the emotional response that the shape of a phone creates," said Alex Slawsby of IDC, who said handset makers cannot ignore how the sleek new look of Motorola's RAZR made it a high profile gadget last year. High profile speeches revealing the industry's latest focus will be from Kodak (NYSE:EK - news), which hopes to profit from the printing of pictures taken on phones and Walt Disney Co. (NYSE:DIS - news) sports network ESPN, which plans to have a mobile service for sports fans this year. But the industry still needs to prove that people really need to use their phones for more than talking, according to Ken Dulaney at Gartner. "You're going to see a lot of stuff that people probably don't need," he said. (Additional Reporting by Deborah Cohen in Chicago)