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To: Donald Wennerstrom who wrote (22510)3/29/2005 4:40:25 PM
From: Donald Wennerstrom  Read Replies (2) | Respond to of 95757
 
29 Mar 04:26

By Yun-Hee Kim
Of DOW JONES NEWSWIRES

<<SEOUL (Dow Jones)--Prices of computer memory chips have fallen sharply since
the beginning of this year - and are nearing cost levels for many chip makers -
but an executive at Micron Technology Inc. (MU) said there are signs of a
pickup in demand.

"We're starting to see some pretty aggressive box loading by PC customers
from a memory standpoint," Michael Sadler, vice president of worldwide sales at
the world's third-largest memory chip maker, said in an interview with Dow
Jones Newswires Tuesday. Personal-computer manufacturers "are feeling more
comfortable with lower memory pricing to put more memory in their systems and
that typically results in pretty strong demand going forward."

Prices of dynamic random access memory, or DRAM, chips - the core memory
component most widely used in PCs - have fallen nearly 40% since the beginning
of the year. The average spot price of the most widely used DRAM, 256-megabit
double data rate chips that run at 400 megahertz, or DDR-400, were fetching
$2.44 early Tuesday, down sharply from $4.04 at the beginning of this year,
according to DRAMeXchange, an online clearinghouse for chips.

Sadler said Micron's current DRAM inventory stands at two-to-four weeks of
supply.

"We feel good about the demand situation and are quite comfortable with
demand being sufficient to absorb our supply," he said.

Despite a sharp decline in prices of double data rate DRAM chips primarily
used for computing products, Sadler said prices for synchronous DRAM as well as
chips used in mobile phones have been stable, limiting the damage to earnings.

"We think that the product diversification strategy that wehave in place -
and NAND flash is a part of that - on an intermediate to a long term basis is
going to make us more profitable," said Sadler.

Micron is one of many DRAM companies nowadays moving into production of NAND
flash chips, dubbed "nonvolatile" for their ability to retain data even when
they lack a constant supply of power. The term NAND is derived from the phrase
"not and," and refers to one of the two main types of flash memory currently in
wide use. Companies such as Samsung Electronics Co. (005930.SE) and Toshiba
Corp. (6502.TO) are the leaders in NAND chips, which are found in the removable
storage cards used with digital cameras and MP3 music players.

Sadler said while demand for NAND flash currently exceeds supply, he expects
supply to be "equal to or greater than demand" for this year and probably next
year.

While the production of NAND flash at Micron is currently "insignificant,"
Sadler said by the end of this year Micron expects production of NAND flash to
represent about 5% to 10% of its total revenue.

Sadler said he expects global NAND flash bit growth - a measure of volume
growth - of more than 100% this year, compared with 45% to 55% bit growth for
DRAMs.

"It's a huge market," said Sadler. "It's got the growth characteristics at
least for the next couple of years that the DRAM market doesn't have, so it's
attractive from that standpoint."

Given the aggressive output from rivals, Sadler said that prices for NAND
flash will likely fall this year "in line with what we are expecting in the
DRAM area...33% to 34%."

Despite Micron's push into the profitable NAND flash market, he said the
Boise, Idaho, chip maker won't be sacrificing its DRAM output.

"If you look at the course of the next several quarters, we will be
increasing DRAM output at a more moderate rate due to our ability to ramp
production of NAND flash and CMOS image sensors," he said.

CMOS image sensors are used in devices such as digital cameras.

Analysts say as more and more DRAM makers bolster production of flash memory
and other types of chips, the move should help alleviate an oversupply of DRAMs
in the market.

"DRAM prices are expected to rebound during the second quarter as more and
more DRAM fabs would be reallocated to non-DRAM, resulting in slower DRAM bit
growth," said Nam Hyung Kim, an analyst at U.S. market researcher iSuppli Corp.

DRAM makers "almost have to be in the NAND flash business in order to
generate the leverage on the R&D and capital dollars," Sadler said.

Sadler's comments came as Micron is slated later Tuesday to release its
results for the fiscal second quarter ended Mar. 3. Sadler declined to comment
specifically on the results, only to say that he expects Micron's diversified
product portfolio of memory chips to help boost future profitability.

Analysts expect Micron to post earnings of 15 cents a share in the just-ended
quarter, according to the mean estimate of a survey of 23 analysts by Thomson
Financial.

In the year-earlier quarter, Micron posted a net loss of $28 million, or 4
cents a share, on sales of $991 million.