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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: rkral who wrote (180545)	3/30/2005 3:40:55 PM
From: Proud_Infidel	Respond to of 186894

Intel, Bertelsmann link up for online media Published: March 30, 2005, 11:01 AM PST By Reuters The world's largest chipmaker, Intel, and a unit of German media giant Bertelsmann plan to cooperate in technology for downloading and sharing films, music clips and games from the Internet. Intel will make chips for PCs, notebooks and mobile phones that are compatible with Bertelsmann's new online media file-sharing platform, capitalizing on a huge and growing public appetite for accessing music and other media online. "One of the major environmental changes in the electronics industry is this convergence--a combination of computing, communications and content," Intel Chief Executive Craig Barrett said Wednesday. "This thing we call the digital home really is the combination of all three of those things." Intel has, for decades, been closely and almost exclusively associated with the personal computer, but it is now beginning to expand beyond the slow-growing PC market into the $200 billion consumer electronics industry. It is a founding member of the Digital Living Network Alliance, an industry association that promotes open standards to make personal computers, consumer electronics and mobile devices in the home compatible with each other. But so far, the chipmaker's efforts to get inside television sets and cell phones have been stymied by tough competition. Bertelsmann's service and technology arm, Arvato, announced the launch last week of a new Internet platform, which it plans to sell to mobile phone operators, Internet providers and TV stations. The software platform, called GNAB, will allow makers and distributors of music, games, movies and ring tones to offer legal downloads of large files to clients under their own brands. "Our emphasis with the digital home is obviously to do the architecture, the user interface, the platform," Barrett said. Bertelsmann also owns music in its own right through Sony BMG, the world's second-biggest music label, which it co-owns with Japan's Sony.