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To: energyplay who wrote (61674)	4/8/2005 3:54:07 AM
From: Taikun	Respond to of 74559

So would HE buy SBUX, AAPL, GOOG and RIMM BTW, Are GOOG and YHOO about to get speared on fraudulent clicks? Puts anyone? The WSJ mentioned affected advertisers cutting click-through ad budgets from $20,000 to $1,000. Wow. 1/20. I wonder how much GOOG relies on click-through ads for revenue? I found the answer in their Annual Report for 04 Of their gross revenue of 3.189bn only $45m is non-advertising revenue. The CFO is calling this a huge problem. Skip to content JobsEventsDownloadsWindows software Mac softwareBiting the hand that feeds IT EnterpriseSoftwarePersonalInternetMobileSecurityManagementChannelOdds & Sods Internet: BroadbandeCommerceISPs/TelcosDigital Rights/Digital WrongseGovernmentWild Wild Web -------------------------------------------------------------------------------- Reg Shops Cash’n’Carrion Reg Mobile Gadgets Reg Books Hosting Reg Offers News Services Reg Newsletters Week's Headlines Reg Mobile Reg Archive Desktop News Panel Reader Studies US Edition Top Stories Desktop Linux vs. Windows - don't get emotional Police hard drive sold on eBay Linus Torvalds defers closed source crunch Linux versus XP on the desktop: Reg readers speak Vintage computer docs under the hammer The Register » Internet and Law » eCommerce » Google and Yahoo! accused of click fraud collusion By ElectricNews.Net Published Tuesday 5th April 2005 17:03 GMT Google, Yahoo! and other players in the search business have become embroiled in a lawsuit which involves overcharging for pay-per-click online advertising. The Wall Street Journal says that plaintiffs in the US filed a lawsuit in February alleging that Google and Yahoo overcharge advertisers, and also that they collude with each other, to continue overchargin. In the pay-per-click model used by Google, Yahoo! and Ask Jeeves , advertisers pay each time a user "clicks through" on an ad listed alongside search engine results. Each click costs on average between €0.30 and €0.50 with more popular keywords costing as much as €10 per click. Led by an Arkansas company called Lane's Gifts and Collectibles, the plaintiffs want the lawsuit certified as a class action. They allege that the defendants, which include Google, Yahoo!, FindWhat, Ask Jeeves, America Online and Look Smart, improperly charged advertisers for incidents "click fraud". Click fraud is a growing problem in the search industry. The practice has seen people - such as competitors or unhappy employees - click repeatedly on an ads to run up a bill for the advertiser. This can cost advertisers a lot of money and is difficult to track down. Google and Yahoo! and other search engines say they have anti-fraud systems in place and that they regularly give advertisers refunds for fraudulent clicks. However, they have been sketchy with details, causing some advertisers to worry that the problem is bigger than they are being told. Click fraud statistics from Sempo, a non-profit association that works to increase awareness and promote the value of search engine marketing, indicate that advertisers are concerned about click fraud but haven't been able to seriously track it. Between 36 per cent and 58 per cent of advertisers are worried about click fraud but been unable to track its full extent, according to a report by Sempo published in December 2004. While the majority of the named defendants of the lawsuit have so far declined to comment, Ask Jeeves said in a March regulatory filing that "we intend to defend this lawsuit vigorously". © ElectricNews.Net Related stories Blog star 'fesses up to payola spam scam Ask Jeeves if it's been bought Microsoft does paid-for searches Yahoo! rebrands! Overture! 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