To: Buckwheat who wrote (156537 ) 4/16/2005 5:28:02 AM From: aleph0 Read Replies (1) | Respond to of 275872 / AMD is missing a good opportunity to educate people and maintain decent pricing on single core desktop and notebook processors / I've been nagging AMD about this for the past year via Email. AMD should provide a "single printed page" highlighting the AMD advantage - for distribution in PC Magazines WW. The costs of doing such are not that high. Secondly, I've always maintained that AMD should shift their prices up a notch ( 10$-20$ at the low end at least ). ( Most humans equate cheap prices with "lower quality" - you probably cannot change this - so AMD must hike their prices UP imo ) IMO, in the German( +Austria, Switzerland) and Asian markets.. ..most buyers are knowledgable about the AMD advantages ( in Germany , the WBMarket is massive ! ) OTOH, in the US and "Rest" of Europe markets.. ..the power of advertizing seems to prevail. In the UK for example, a typical buyer will just buy an OEM box - based on price and advertizing blurb. This is completely different for German-speaking countries - where tech-reports and word-of-mouth has spread the AMD advantage to many people. Being a Brit living in Germany, but visiting UK often, I am shocked at the "comparative" DISinterest in tech-detail in the UK. Side-note: My 17year old nephew in the UK is a bright lad ( 10/10 A's in school ) and uses an AMD desktop. Last time I cleaned his PC, he had 3,960 viruses on it ! I explained a few things to him and gave up after he asked me what RAM was !!! ( all his friends are the same - they use PCs as a utility and are not interested in the inside-workings of them mainly because they have much better things to do with their time ) The typical German counterpart can "build" such a in 30 minutes. I think the main reason for the difference in mentality wrt tech, is the simply different "social" lifestyle.