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Technology Stocks : WDC/Sandisk Corporation -- Ignore unavailable to you. Want to Upgrade?

To: Cary Salsberg who wrote (28097)	4/27/2005 2:24:26 PM
From: Pam	Respond to of 60323

Hi Cary, Anecdotally, when I purchased the Sony DSC-W1 for my daughter in February, I purchased a Sandisk 512MB Memory Stick Pro card for $60. If a 1GB card was available for $60 and a 512MB card for $30, I probably would have purchased the 1GB for $60. I don't think there is any chance I would buy 2 512MB at $30. Well, if you needed only 512MB would you still spend $60 to buy a 1GB card if it was available at that price? If you had budgeted $60 for the card, you probably would buy the largest MB card in that budget all else being equal. The new Sandisk Sansa MP3 players come with 512MB and 1GB internal Flash and an SD card slot. I don't like the economics of buying a $150-200 MP3 player and then paying $200 for a 2GB card. At $60 dollars for a 2GB card, I think it is better than the 5MB hard disk MP3 players. I do not understand what you are trying to say here but to me price elasticity is if a 512MB card is selling for $30, try selling a 1GB card to the customer for say $50. Most likely he will take it. Also, as a consumer you may not like what Sandisk is doing, but from Sandisk's perspective, it makes perfect sense to sell things that become obsolete in a year or two and you are again in the market for newer gizmo's! Their idea is to sell you an model with embedded flash and than you can buy higher capacity cards as per your needs. -Pam

To: Cary Salsberg who wrote (28097)	4/27/2005 2:26:57 PM
From: Sam Citron	Respond to of 60323

[For daughter's digital camera, i]f a 1GB card was available for $60 and a 512MB card for $30, I probably would have purchased the 1GB for $60. I plan to go the opposite route, favoring the smaller capacity SD card because of the faster write speed for my new Casio EX-Z55. It's especially important to me as I'm taking lots of shots of my kids, whose facial expressions seem to change every millisecond. The tradeoff will be more frequent image uploads to the computer, but it is worth it to me. Sam