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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: steve harris who wrote (231343)	5/2/2005 8:23:52 PM
From: tejek	Respond to of 1572942

Let's check out newspaper ratings for the LA Times: Rated # 6 in the nation.......not bad! Let's see what the ratings for the WA Times: Not in the top 50 OH WHAT A SURPRISE! rateitall.com Now lets see in terms of circulation: in 2004, the LA Times was number 5 in the country and the WA Times......roughly #100; OH WHAT A SURPRISE! abcas3.accessabc.com

To: steve harris who wrote (231343)	5/5/2005 8:59:45 AM
From: Peter Dierks	Respond to of 1572942

For the six months ended March 31, 2005, the Los Angeles Times reported Monday-Saturday average daily circulation of 907,997, a decline of 6.5 percent compared with the prior year, and Sunday circulation of 1,253,849, a decline of 7.9 percent from the prior year, according to figures filed with the Audit Bureau of Circulations, subject to audit. ... The Times has taken the following actions: * Launched a comprehensive $10 million consumer marketing campaign, including brand advertising and direct marketing efforts. * Appointed a veteran newspaper circulation executive to a newly created position of senior vice president, circulation to focus entirely on circulation sales and distribution. * Began executing new circulation programs to grow late-week circulation and Sunday readership. Notice that the action they did not take was to inject balance into their reporting. They did not fire their editor or hire credible reporters.