To: Home-Run who wrote (276 ) 6/16/2005 10:25:07 PM From: Home-Run Read Replies (1) | Respond to of 1575 SINGAPORE : Convergence is one of the overriding themes at CommunicAsia this year. The merging of different forms of communication channels, including voice, data and multimedia, is expected to revolutionise the end-user experience and rake in the money for network operators and carriers. Such a multi-level network architecture will benefit from the use of systems based on Internet protocol (IP). Carriers are banking on the IP Multi-media Subsystem (IMS), an industry-standard framework for delivering IP-based communications services, to broaden their service offerings and fuel the growth that they need. "IMS has a lot to offer," said Mr Simon Naylor, vice-president (Asia-Pacific and Japan) at Sonus Networks. "It delivers person-to-person real-time IP-based multimedia communications such as voice or video telephony, as well as person-to-machine communications such as gaming services." Headquartered in Chelmsford, Massachusetts, Sonus Networks is a provider of voice infrastructure products. It will showcase its IMS architecture and its carrier-class voice over IP (VoIP) solutions at CommunicAsia2005. To highlight the prowess of an IMS architecture, Mr Naylor cited the example of parental controls. A parent who provides his child with a mobile phone might want to control when and how the child uses it. He may want to restrict the child to making phone calls outside of school hours, call a defined set of numbers or prohibit picture or instant messaging services. An IMS-based framework allows the parent to monitor real-time usage and filter messages based on time, destination or media type. Mr Naylor said: "Implementing these services in today's frameworks could be a cumbersome undertaking. In an IMS environment, it'd be an almost trivially straightforward application." To help emerging carriers establish a presence across wide geographic markets reliably and cost-effectively, Sonus is also introducing its GSX4000 Open Services Switch at the show. This VoIP gateway allows carriers to deploy managed services to enterprises, centralise services and offer them to multiple markets. Another solution that Sonus is unveiling is the IMX Multimedia Application Platform, a generic feature server that utilises technologies such as VXML (voice extensible markup language) and ccXML (call control extensible markup language) to enable the rapid and effective development of VoIP services on Sonus' networks. - TODAY