SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: Taro who wrote (238254)6/21/2005 3:39:58 AM
From: tejek  Read Replies (1) | Respond to of 1572720
 
I will never understand Europeans on this issue.

************************************************

Snusing Swedes won't miss smokes

By Ivar Ekman

International Herald Tribune

STOCKHOLM, Sweden — Sweden is a few days from joining the select group of European countries that have banned smoking in restaurants and bars. But unlike Ireland, where the ban upset pub owners, or Italy, where cappuccino drinkers complained about having to smoke outdoors, no one here expects Tuesday's event to be met with much protest.

The main reason for this indifference is snus, a moist snuff tobacco tucked under the lip that is the Swedish alternative to cigarettes.

The substance, which is prohibited in the rest of the European Union (Sweden got an exemption when it joined in 1995), has been used widely here for almost two centuries, and has grown in popularity in recent years. More than a million Swedes use it, and as smoking is banned in eating and drinking establishments, snus (pronounced snoos) is expected to become even more popular.

"Historically, we've seen a lot of smokers switching to snus," said Sven Hindrikes, chief executive of Swedish Match, which made 95 percent of the almost 200 million cans of snus sold last year. "If you're not allowed to smoke in restaurants, it will have a positive effect on our sales."

Swedish Match has been preparing for two years to take advantage of the smoking ban. New custom-made refrigerators and vending machines have been offered to restaurant and bar owners, and a sleek black "snustray" has been designed to replace ashtrays. Blue Moon Bar, a popular nightclub in central Stockholm, is one of the places where snus is expected to replace cigarettes. A new vending machine selling snus has been put up next to the old cigarette machine, with another soon to follow, and snustrays have begun to appear on top of the bar, the manager, Olle Tejle, said.

Beyond trying to make snus more appealing, Swedish Match is promoting its relative health benefits compared with other tobacco products.

"If you ask people who have stopped smoking in Sweden, the biggest group says they have used snus as the main aid in quitting," Hindrikes said.

This claim appears to be backed by World Health Organization data showing that Sweden has one of the lowest levels of smoking among adults in Europe.

The data also show that Swedes — especially men, among whom snus use is particularly widespread — run a comparatively low risk of dying of smoking-related diseases like tracheal, bronchial and lung cancer, though per capita consumption of all forms of tobacco matches that of most of the rest of Europe.

But Swedish health-care groups are hardly prepared to embrace snus.

continued..............
seattletimes.nwsource.com