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Strategies & Market Trends : Booms, Busts, and Recoveries -- Ignore unavailable to you. Want to Upgrade?

To: GUSTAVE JAEGER who wrote (65378)	6/23/2005 12:07:46 PM
From: energyplay	Read Replies (1) \| Respond to of 74559

BMW had to put lots of money into the new Mini-Cooper design and development. It will have to keep selling well for a few more years to generate a good return on that investment. GM bought Saab - and that's a mess. Saab design has been really odd for a long time. Renault with Nissan - huge efforts but it turned around. Ford with Mazda - maybe okay. Ford buying Jaguar - I expect an all-in accounting would show ROIs in the single digits. Ford with Volvo - looks good so far, but Ford may have paid to much. I bet they would like ot have 8 Billion instead right now. Daimler buying Chrysler - still to be determined. Might turn out as good a Nissan. At least some good, interesting cars are the result.