To: unclewest who wrote (123331 ) 7/5/2005 10:32:50 AM From: LindyBill Respond to of 793913 Donald Sensing, a retired Army Officer whose son is a Marine Cpl, wrote a couple of good comments in his blog about Army Recruiting. Chickenhawk” works both ways by Donald Sensing @ 10:49 am. Filed under Domestic affairs, Federal, Military Armed Liberal points out that the “chickenhawk” argument is being raised yet again, this time by Duncan Black (Atrios), who cites the BalSun, THE ARMY can’t find enough recruits. Could there be a clearer expression of Americans’ disenchantment with the war in Iraq? … … Certainly, the sons and daughters of the unimpeachably idealistic neoconservatives who prayed for the war and brayed for what they stupidly supposed was victory back in 2003 are staying as far away from it as they possibly can. Gosh, where to begin? Let me start with the spurious argument that the Army is having dificulty meeting recruiting goals (true) principally because young Americans oppose the war in Iraq. If that is true, why are the Marines - who suffer a higher casualty ratio than the Army (though lower absolute numbers) - meeting their goals much more easily? It isn’t simply that the Marines need fewer recruits than the Army. One big reason is that the Army has never changed its recruiting methodology from peacetime to wartime. Army’s bad recruiting strategy means low recruiting by Donald Sensing @ 5:45 pm. Filed under Military, US Army Recruiting numbers are low enough for the Army to cause real concern at the high command. The Army’s recruiters are no worse than any other service’s - the problem is (I think) the Army’s recruiting strategy with its heavily civilianized marketing influences. Hence this email today from reader Matt Holmes: I was considering joining the Army and know just about nothing about that, so I went to the goarmy.com website and filled out the “Request Info Pack” form on the main page. At the end of the form, the last entry was the following: (8.) I am most interested in (check all that apply): ( ) Money for college ( ) Skill training ( ) Travel and adventure Where is “Serving my country”? And what’s up with “adventure”? I was looking at the site because I am tired of wanting to do something and feeling like I wasn’t doing enough, and I’m presented with these options that made me feel like even the Army doesn’t care. I thought you might find that interesting. Yes, it mirrors my own son’s experience with the local Army recruiter. That’s why he is a US Marine lance corporal. At least the Marines don’t hide what they’re about. The Army recruiter here - no kidding - told my son that their monthly meetings before going to basic training would feature pizza parties. I wrote more about our personal experiences with Army and Marine recruiters two years ago. "Marines v. Army - recruiting This week my eldest son, Stephen, my wife and I talked for two hours with two Marine recruiters. We had already talked with the Army recruiter. There is no question which made the deepest impression on Steve - and on us. As my wife said after the Marine recruiters had left, "If I wasn't forty-five, I'd join the Marines myself!" There is an old cliche about salesmanship, "Don't sell the steak, sell the sizzle." The Army recruiter talked about steak, and the Marines talked about sizzle. The Army talked about money - enlistment bonuses, GI Bill, College Fund, pay and allowances. The Marines talked about character, devotion, commitment, service, achievement. After almost two weeks, the Army recruiter has not phoned as a follow up. The Marines scheduled the time for a follow up before they left. Steve hasn't made up his mind yet, but it's pretty clear who is ahead, way ahead. One anomaly. Every prospective enlistee takes a battery of tests called the ASVAB, Armed Services Standard Vocational Aptitude Battery. It is scored in percentiles, with 99 being the highest. The Army recruiter told me that his enlistees average about 67, the Marines told me their enlistees average in the high forties. That doesn't click. Steve's score was 99. The Marine recruiters told us they had never seen a 99 before. donaldsensing.com