To: one_less who wrote (38167 ) 8/16/2005 7:18:24 PM From: shades Respond to of 306849 I saw chris reeves in super man 4 show me what to do - and I am all for it in that regard, perhaps with future technology we will find a way to put that waste to use for our world - so in the interests of future recycling MR. FUSION style maybe we need to hold onto itpalmbeachpost.com You make the mistake thinking we are really taking care of our environment now and not flushing this stuff down the toilet. You have too much faith in the head of the beast. ecomaginationadrants.com RIGHT! You believe it! HAHA Just like their hollywood idealized version of what a grungy miner and happy elephant looks like - so is this crap - hehe. Perfect Bodied Coal Miners Strike A Pose In New GE Campaign Today, GE will launch a new corporate campaign, called "ecomagination," touting its eco-friendly approach. A multimedia effort will kick-off with eight-page newspaper inserts in The New York Times, The Wall Street Journal, Washington Post and Financial Times. Thereafter, print, television and online ads will appear. For print, there are two pools of work: one modeled after the look of the famous Audubon prints; and another that uses reflection and shadows. Both are intended to show how GE products co-exist in harmony with nature. Television commercials speak to GE's technology that claims to do the job with greater fuel efficiency, lower emissions and less noise. But, the really fun element of this campaign is the spot called 'Model Miners' in which perfect bodied male and females toil, to the tune of Merle Travis' Sixteen Tons, in the depths of a coal mine while glancing seductively into the camera. A teaser spot with a dancing elephant called "Singing in the Rain" broke last week. Additional commercials will break this week. There is also an interactive online component that was created by Atmosphere BBDO.