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To: Cogito who wrote (46581)	8/18/2005 8:20:53 PM
From: William F. Wager, Jr.	Read Replies (1) \| Respond to of 213172

Yahoo Looks To Make (Sell) Music Pitching Low Monthly Subscription NEW YORK — Whether you prefer hard rockers or accordion-pumping folk singers, Yahoo will stick with an aggressively low $5 monthly fee in the first major marketing push for its online music service. After an introductory rollout in May, YahooYHOO on Thursday said it would keep its musicdown load subscription priced well below those of competitors, such as RealNetworks’RNWK Rhapsody and Napster NAPS, in an effort to become “the standard online music service.” Yahoo Music Unlimited offers more than 1 million songs, letting usersmove tracks to portable music players and share them with other subscribers. Trial subscriptions were launched at $4.99 per month for an annual commitment, or $6.99 on a monthly basis. Analysts had wondered whether Yahoo would raise the price with its full-scale launch. Yahoo Chief Marketing Officer Cammie Dunaway said the music servicehadso far attracted subscribers through public relations efforts andword of mouth.ThenewYahoo Music campaign will be the online media company’s most aggressive pushthis year, she said. “It’s exciting to see what happens now that we really start marketing it,” Dunaway told Reuters. “We’re certainly looking to expand the subscription (music) market and think that this pricing is one great way to doit.” Pixellated characters representingrockbandGreenDayandrapper Missy Elliott bounce and bop in the YahooMusiconline ads. The campaign debuts on Aug. 28 during the MTV Video Music Awards with the tag “Over A Million Songs — 5 Bucks A Month — This Is Huge.” “There will probably be room for someprice differences, but if Yahoo stays at a lower price, coupled with its broad marketing reach, it would be tough for the other guys,” said Christopher Rowen of Suntrust RobinsonHumphrey.