Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Politics : Politics for Pros- moderated -- Ignore unavailable to you. Want to Upgrade?

To: Lane3 who wrote (133718)	8/22/2005 9:55:35 AM
From: Bill Ulrich	Read Replies (1) \| Respond to of 793731

re: "Sidebar/what am I missing?" The "push(ed) content" idea dates back at least 8 years to a thing called PointCast, a nifty push-content method that was perhaps a bit too ahead of that day's technology curve. It's helpful if you think of Sidebar (or push-content, in general) dissociated from the web and more like the radio or TV playing in the background as you go about doing whatever it is that you do... with the added benefit that you can retrieve stuff from your "information appliance" on demand, and that it can even adapt to your lifestyle to bring more directed content based on your habits and preferences. This is in contrast to the old-school, "I want some thing. I have to open a browser, get my thing. Then do another thing," as a distinct proactive operation. There should be as little proactivity as possible, just one step short of a direct content-source-beamed-to-your-brain connection. The value-add is for marketers connecting more closely and more immediately with target demographic, by .... pushing stuff at them, hence the "radio or TV" reference. The computer is no longer a box with tools that you use on occasion to create a spreadsheet or write an email. Instead, it becomes a closer extension of your everyday moment-to-moment life that gets used at minimum 8 hours a day like television. That's the esoteric version of where we're headed, at least. Wait 5 years.